JSON structured data can be inserted in the head as well as the body of your pages, Webmaster Trends Analyst John Mueller explained on the September 11 edition of #AskGoogleWebmasters.
The question. “Is it possible to insert JSON structured data at the bottom of the <body> instead of the <head>? It seems to work fine for many websites,” asked user @largow via Twitter.
The answer. Yes, you can insert JSON structured data either in the body or the head. Mueller also took this opportunity to explain the three structured data formats that Google supports.
- RDFa, “an HTML5 extension that supports link data through additional attributes added to existing HTML tags on the page,” Mueller described.
- Microdata, “an open community HTML specification used to nest structured data within HTML content. Like RDFa, it also uses HTML tag attributes for this.”
Why we should care. Rich results aren’t going anywhere, so it’s on SEOs to adapt their efforts to the search results page. Structured data implementation is one way to do so and knowing the formats that search engines support as well as how they process your structured data may increase your visibility.
Learn more about structured data. Here are a few additional resources to help you expand your mastery of structured data.