Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data Platforms (CDPs) allow marketers to break down first-party customer data silos to unify and normalize contact information.
MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. This report answers the following questions:
- What features do CDPs provide?
- What trends are driving the adoption of CDPs?
- Does my company need a CDP?
Also included in the report are profiles of 22 CDP vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.