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For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular...
In light of the UK election and the Conservatives’ online activities, Luke Richards dives into and analyzes the political battleground – Google SERPs.
The post The UK election and SEO games: Search, scandal, and big promises appeared first on Search Engine Watch.