Video: Sarah Teach on conscious capitalism in SEO

Jun 1, 2020 | Search Engine Optimization News

In December I drove down to DC to interview Matt Cutts and before I sat down with Matt, I interviewed two SEOs in the DC area. The first was Sarah Teach, the Evergreen Content SEO Lead at The Motley Fool. We didn’t talk about basic SEO topics, we talked about RVs, heartfelt SEO and conscious capitalism.

In our conversation around heartfelt SEO, or Conscious Capitalism in SEO, she discussed how you need to write for the person reading your content. You need to connect with the reader in a deeper, more emotional manner. Speak to them about their loved ones, their child, their parent – but in a direct and caring manner. One example she said was that instead of writing “the patient,” you can write “your child” or “your loved one.” She believes that this style of writing will and does help improve how you rank in Google search.

Conscious SEO is about being conscious about all the stake holders with your content. That includes your employees, customers, shareholders and anyone else who might be reading your content.

Sarah Teach can be followed on Twitter @SarahTheTeach and here is the video interview:

[embedded content]

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.

About The Author

video-sarah-teach-on-conscious-capitalism-in-seo Video: Sarah Teach on conscious capitalism in SEO
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.


WordPress Development


seo news

We’re listening.

Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn:


Subscribe ToThe Weekly SEO Trade News Updates

Get the latest SEO, SEM and SMM marketing intel, tips and tricks from one of the best SEO Gurus online. 

Every Tuesday morning we send out an aggregated email listing all new posts on SEO Trade News.

Excellent! Now check your email to confirm your subscription.