Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads

Jan 11, 2021 | Search Engine Optimization News

I had the opportunity to interview Phillip Thune, the CEO of Textbroker and former President of FindWhat.com. FindWhat.com was one of the original paid search advertising platforms, it competed on a much smaller scale with GoTo, which became Overture, which became Yahoo! Advertising. Ultimately the company went out of business but Google Ads clearly survived and became the leader in the space.

We spoke about those early days in the search industry, including going to the industry conferences, the lavish parties the companies threw, and the lawsuits between Yahoo and Google and of course FindWhat.

We then spoke about his current role in running Textbroker, a company that writes content for companies – mostly for SEO purposes. We spoke about how the company maintains quality, how he runs the company and much more. This is just part one, and I hope you enjoy it.

Here is the video:

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If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.


About The Author

video-phillip-thune-on-findwhat-competing-with-goto-overture-yahoo-and-google-ads Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.

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