Twitter gives video ads a subtle lift, puts livestreams atop the timeline

Sep 14, 2018 | Social Media Marketing SMM News

twitter-gives-video-ads-a-subtle-lift-puts-livestreams-atop-the-timeline Twitter gives video ads a subtle lift, puts livestreams atop the timeline

Twitter is making it easier for users to find live broadcasts from the accounts they follow, while at the same time giving advertisers running in-stream video ad campaigns prime real estate by pushing video content to a prominent position on the app.

Announced via a Tweet yesterday, the company said it would be putting livestreams from followed accounts atop a user’s timeline.

Twitter opened up in-stream video ads to video clips and livestream content in April 2017. Initially, the company offered the ads only to advertisers that had been white-listed via Twitter’s Amplify platform. The in-stream video ads ran in video content from Amplify’s publishing partners, a list that included major sports networks, TV networks and news and publishing outlets.

In June of this year, Twitter made in-stream video ads available to all advertisers by making the ad unit available to purchase within its self-serve ad tool.

At the time, Twitter referenced a Nielsen Brand Effect report that showed Twitter users exposed to in-stream video ads were 70 percent more likely to recall a brand’s ad and 28 percent more likely to be aware of the brand compared to users who did not see the in-stream ad. The data also revealed a six percent higher purchase intent for users who had viewed in-stream video ads.

Twitter’s primary focus these recent months have been the overall health of its platform and election integrity — but video is definitely more than a blip on its radar. Earlier this year, the company reported video advertising accounted for more than half of its Q1 ad revenue. Of the $575 million it earned from advertising, $288 million was attributed to video ads.

eHost managed wordpress hosting

We’re listening.

Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn:


Subscribe ToThe Weekly SEO Trade News Updates

Get the latest SEO, SEM and SMM marketing intel, tips and tricks from one of the best SEO Gurus online. 

Every Tuesday morning we send out an aggregated email listing all new posts on SEO Trade News.

Excellent! Now check your email to confirm your subscription.