According to Matt Cutts, the biggest SEO mistake is having a website that is not crawlable by search engines.
If your website is not crawlable, search engines cannot index your pages and your web pages won’t be listed on Google.
By correcting these issues, you make sure that search engines can index all of your pages correctly.
Mistake 2: including the wrong words on your web pages
Using the wrong words on your web pages is the second biggest mistake.
For example, he says that you should write “How high is Mount Everest” instead of “Mt. Everest Height” on your pages because that is how people search on Google.
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Mistake 3: focusing on the wrong things
Some webmasters focus on link building before they have compelling content on their web pages.
Although backlinks are the most important factor in Google’s algorithm, it is more important that your website has good content.
Without good content, your website won’t get high rankings.
Mistake 4: forgetting to think about titles and descriptions
The title and the description of a web page have a big influence on the performance of the page on search engines.
Compelling web page titles and descriptions lead to more clicks and more visitors.
Mistake 5: not learning about how Google works and what SEO is about
But that’s not necessarily the “Webmasters” job. Mastering Google and gaining advanced knowledge about Search Engine Optimization can be (and is) a full time job.
Not outsourcing these task to a reputable SEO Firm is sometimes the biggest mistake.
