Ask Yoast: Site migration and rankings

Ask Yoast: Site migration and rankings

Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to...
What is a canonical URL?

What is a canonical URL?

As a website gets bigger, it’s often hard to prevent pages from becoming duplicates or near-duplicates of each other. This can cause duplicate content issues. If you have two similar pages, and they are both eligible to rank for a certain keyphrase, the search engine...
Crawl efficiency: making Google’s crawl easier

Crawl efficiency: making Google’s crawl easier

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to...
What is an XML sitemap and why should you have one?

What is an XML sitemap and why should you have one?

A good XML sitemap acts as a roadmap of your website which leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. This post explains...
What is a redirect?

What is a redirect?

Every page on the web has an address, a URL, which stands for ‘Uniform Resource Locator’. Sometimes, content moves from one URL to another URL. That’s when a redirect is needed. A redirect automatically makes a browser go from one URL to another URL. A redirect can...

SEO News and More

SEO News and More