Why SEO is better than paid search: SEO VS PAID SEARCH

July 28, 2018

Paid search marketing is a quick and easy way to get listed on Google and other search engines for keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.

adwords-drain Theme Builder Layout

What is the difference between SEO and paid search marketing?

SEO (search engine optimization) concentrates on the regular “organic” results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don’t have to pay for each click.

If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the “sponsored results” section of the search results page.

First SEO advantage: it provides lasting results

Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won’t get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.

Second SEO advantage: you’re forced to improve your website

If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good.

If you use SEO to promote your website, you are forced to optimize your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes.

Third SEO advantage: it integrates with social media

Social media can help you to increase the number of links that you get from other sites, which will result in higher rankings in Google’s regular results: create a new page on your website, then mention it on Facebook or tweet about your new page.

You will get new visitors through social media sites and some of these visitors will link to your website, which has a positive influence on your SEO campaigns.

Paid search marketing is great if you need to build website visitors immediatly. If you want to get high rankings that last without paying for every single click, use SEO to promote your site. At the end of the day, SEO has a much better return-on-investment.

Maine Hosting Solutions offer a full range of SEO Packages that provide many powerful features at a very competitive price. If you haven’t done it yet, check out SEO Packages Today!

Share this article:
 




eHost-square-ad Theme Builder Layout

We’re listening.

Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn:

SHARE IT HERE:

Related Posts

heres-how-to-set-up-the-google-site-kit-wordpress-plugin Theme Builder Layout

Here’s how to set up the Google Site Kit WordPress plugin

On Oct. 31, Google announced the launch of its Site Kit WordPress plugin that, “enables you to set up and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content.” This plugin allows you...

which-seo-software-is-right-for-your-company Theme Builder Layout

Which SEO software is right for your company?

Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and...

Get ALL Your SEO, WordPress & Divi News

Join Our Daily Roundup

SEO News and More

SEO News and More

Subscribe ToThe Weekly SEO Trade News Updates

Get the latest SEO, SEM and SMM marketing intel, tips and tricks from one of the best SEO Gurus online. 

Every Tuesday morning we send out an aggregated email listing all new posts on SEO Trade News.

Excellent! Now check your email to confirm your subscription.