searchcap-super-bowl-search-ads-testing-search-ads-more SearchCap: Super Bowl search ads, testing search ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing doesn’t show ads for queries around Super Bowl commercials, while Google does
    Feb 4, 2019 by Barry Schwartz

    Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this year.

  • Tips on testing responsive search ads
    Feb 4, 2019 by Ginny Marvin

    Are the additional characters or RSAs generating better results or more problems?

  • 3 types of silos killing your marketing team
    Feb 1, 2019 by Digital Marketing Depot

    Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]

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