SearchCap: Local SEO survey, Moz domain authority and GOOG earnings

February 5, 2019

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 5 takeaways from Google’s Q4 2018 earnings for search marketers
    Feb 5, 2019 by Ginny Marvin

    Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call.

  • Moz upgrades controversial ‘domain authority’ metric
    Feb 5, 2019 by Barry Schwartz

    The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.

  • SMX Advanced registration is open!
    Feb 5, 2019 by Search Engine Land

    Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open! Here’s a sneak peek at some of the sessions […]

  • How to keep PPC accounts healthy when using automation
    Feb 5, 2019 by Sponsored Content: Optmyzr

    Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros […]

  • Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies
    Feb 4, 2019 by Greg Sterling

    Roughly 53 percent of firms doing local SEO have 10 or fewer clients.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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