searchcap-google-maps-personalization-google-amp-report-google-shopping SearchCap: Google Maps personalization, Google AMP report & Google shopping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • How Bill Belichick influences marketing team leadership and mentoring
    Dec 10, 2018 by Matt Umbro

    Finding the best position for each team member to help them succeed guides everyday thinking – from account assignments to delegation and mentoring.

  • Compare 9 paid media campaign management tools
    Dec 10, 2018 by Digital Marketing Depot

    The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]

  • The true impact of conversion rate optimization and why it matters to you
    Dec 10, 2018 by Grace Kaye

    User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity.

  • AI in action
    Dec 10, 2018 by Sponsored Content: Provided By IBM With Insider Studios

    Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]

  • Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
    Dec 7, 2018 by Barry Levine

    Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.

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