searchcap-google-family-led-icon-link-building-and-seo-audits SearchCap: Google family led icon, link building and SEO audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • A basic SEO audit for small businesses
    Sep 28, 2018 by Marcus Miller

    Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started.

  • Google adds new ‘family-led’ attribute to Google My Business profile
    Sep 28, 2018 by Barry Schwartz

    Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings.

  • Link building in the age of content skeptics
    Sep 28, 2018 by Chris Sherman

    When Google appeared on the scene two decades ago, it quickly outshone popular search engines such as AltaVista, Infoseek and Lycos for two primary reasons. First, most search services were caught up in what would prove to be a fatal fad: turning their home pages into a “portal” for the internet while neglecting their core […]

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