Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Amazon’s latest ad test: Targeted Product Sampling
Jan 8, 2019 by Ginny Marvin
The program, currently in pilot, could eventually be available to CPG companies via Amazon’s self-service ad platform.
- The MarTech agenda is live. See what’s in store & join us in San Jose!
Jan 8, 2019 by Scott Brinker
Seasoned marketers are right to be wary of too many industry predictions, but I’m quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change. Marketers eager to master this discipline, learn […]
- MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
Jan 8, 2019 by Amy Gesenhues
The third-party integrations are aimed at eliminating invalid traffic on the mobile app exchange.
- Winning on Amazon: Here are 3 strategies that can help
Jan 8, 2019 by Andrew Waber
Ask hard questions about your product assortment and get yourself ready for the ‘One Vendor’ change on the Brand Registry.
- Akamai buys identity provider Janrain
Jan 7, 2019 by Barry Levine
With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary ecosystems.