SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week

January 23, 2019

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Get started with marketing automation–learn the terms you need to know
    Jan 23, 2019 by Digital Marketing Depot
    For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time to get familiar with some basic automated marketing and sales concepts.
  • Amazon adds customer acquisition metrics for Sponsored Brands campaigns
    Jan 23, 2019 by Ginny Marvin
    The “new-to-brand” set of metrics are also available for Amazon sellers’ display and video ad campaigns.
  • Don’t give up on Google Posts
    Jan 23, 2019 by Adam Dorfman
    Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search.
  • SMX West is next week – don’t miss your chance to attend!
    Jan 22, 2019 by Search Engine Land
    Generate leads, drive sales, and achieve your traffic goals with proven SEO and SEM tactics from 40+ search marketing experts. Attend SMX® West, January 30-31 in San Jose! Book your pass by January 29 to save up to $300 off on-site rates! Join us to: Discover how to create high-performing campaigns that boost awareness.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


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