Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns.
Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless viewing experience” — when a user clicks on an in-feed video ad on Reddit’s mobile platform, they will be redirected to a website where the ad continues to play uninterrupted alongside other branding and product information from the advertiser.
This is what it will look like:
obile landing page are now enabled for all mobile video ads, regardless of their objective. Reddit said it expects the update to improve engagement, completion rates and conversion rates.
New video ad sizes. In addition to the 16:9 and 4:3 aspect rations for video ads, Reddit is now supporting 1:1 square and 4:5 vertical video sizes.
“This means advertisers can now utilize cross-platform video assets — without having to recreate content specifically for Reddit ads,” writes Reddit on its Upvoted Blog.
Optional referral URLs to optimize CPV campaigns. Reddit also has introduced new optional referral URLs for CPV campaigns, allowing advertisers the ability to include referral URLs within campaigns optimized for views. The company said the referral URLs will allow advertisers to deliver a “cleaner” viewing experience while driving more video views.
Why we should care. After launching an entirely overhauled site last year, Reddit, reports an increase in page views and time spent on its website and app, along with user engagement growth. With the redesign complete, Reddit now has a platform on which it can build out more comprehensive ad offerings, something it has been steadily accomplishing over the past year.
In addition to giving brands more video ad options this time, Reddit also reported it is forming its first video engineering team to test and improve its video ad products.