Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale.
Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in this report:
- Does brand bidding impact your conversions?
- How to reduce the impact of brand bidding by 50%.
- How AI technology can help protect your brand in search.
Visit Digital Marketing Depot to download the “Brand Bidding Impact Report.”