SEO News
Google creates best practices guides & support for health organizations around COVID-19
Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. Google also created a new technical support group for eligible health organizations....
Desktop search is rising amid the work-from-home surge
“Search is more important than ever,” said Rik van der Kooi, Microsoft Advertising’s corporate vice president. He noted that in the last downturn of 2008, “search outperformed all other formats. Given stay-at-home and online media consumption, consumers are doing more...
SMX Overtime: How to manage and optimize B2B accounts
In the “How to Manage and Optimize B2B Accounts” session at SMX West, attendees asked questions about the effectiveness of specific channels for a B2B audience, new market strategies and what types of assets to focus on by channel. In this article, I’ll answer these...
Next up: PPC experts join Live with Search Engine Land
On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third Live with Search Engine Land discussion. The conversation will focus largely on B2B advertising during this time. We’ll discuss how everyone is doing/adapting to...
Coding for SEO 101: Understanding source code, compressed code and compiled code
There are loads of coding for beginners resources out there, but often they don’t actually start at the very beginning. Here we’re going to look at common roadblocks encountered by beginners trying to learn to code. You may know that source code is almost always just...
SMM News
Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. YouTube makes an...
Snapchat debuts Lens Web Builder to create AR campaigns in minutes
Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new ‘Lens Web Builder,’ you can create AR Lens campaigns directly within Snapchat’s Ads Manager. Simple, fast, and free. Snapchat said the Lens...
Five social media trends that are shaping 2020
Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.
The post Five social media trends that are shaping 2020 appeared first on Search Engine Watch.
Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab
Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Here’s how it looks in the Popular feed on mobile: And here’s how it looks in the Search...
TikTok vs. Snapchat: A guide for marketers
TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your...
WordPress News
What Is an iFrame? (And How to Use Them)
With websites becoming more complex, it only makes sense that WordPress users would need a means of displaying third-party content on their own pages. Fortunately, there’s a HTML element called an iFrame to help you do this.In this post, we’ll explain what an iFrame...
Font Awesome Releases New COVID-19 Awareness Icons
COVID-19 awareness icons added to Font Awesome.On Monday, the Font Awesome team launched a new set of icons to promote awareness around COVID-19. The solid icons available in the Font Awesome 5.13 update are all available for free and are open-source. The regular,...
Update your cancelled or postponed events with Schema
Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. The outbreak of COVID-19 led to a wave of canceled or postponed events. Some events made the switch from an...
How to Redirect Users after Login in WordPress
WordPress redirection refers to a technique that sends users from a web page to a different location. For example, you can redirect your users to another page if the existing page is unavailable. Another popular reason to use redirects is to redirect users after they...
Gutenberg 7.8 Adds Patterns API and Continues Interface Cleanup
Version 7.8 of the Gutenberg plugin landed yesterday. The team continues to improve the editor with the refreshed interface work that began in version 7.7. The most useful feature with this update of the plugin is the inclusion of the Patterns API for plugin and theme...
DIVI News
10 Persuasive Techniques That Will Boost Your Advertising Copy
Persuasive writing and advertising techniques convince people to take specific actions or agree with you. You give them a choice and a compelling reason to make the decision you want them to make, and (if you’re good at it) they won’t be able to refuse.The key is that...
Divi Design Showcase: New Submissions from March 2020
It’s that time again for our monthly Divi Showcase, where we take a look at ten awesome Divi websites made by our community members. Each month we showcase the best Divi websites that were submitted from our community and today we want to share with you the top ten...
9+ Top-Tier Slack Apps, Bots, and Integrations
Slack has become the go-to for workplace communication, especially for those companies and teams who want to eschew email. Outside of simply being an efficient and reliable platform, Slack also lets you customize your workspace with various apps, bots, and...
8 Divi Child Themes for Life Coaches
Many life coaches have turned to Divi to build their online platform. Of course, it makes sense why they would use Divi- it includes everything needed to show your services, testimonials, blog about your field, and communicate with potential clients. Fortunately, you...
How to Redirect Users after Login in WordPress
WordPress redirection refers to a technique that sends users from a web page to a different location. For example, you can redirect your users to another page if the existing page is unavailable. Another popular reason to use redirects is to redirect users after they...
SEARCH ENGINE OPTIMIZATION NEWS
Google webmaster conference videos now available
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Yoast SEO 13.4: Word form support for Dutch
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Proposal to Update the WordPress Coding Standards for Modern PHP
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Looking for a COVID-19 Stimulus Checks? Avoid a Coronavirus Stimulus Check Scam
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Why World Backup Day 2020 is More Important Than Ever
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Google Posts, ‘temporarily disabled,’ now back
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The difference between small business & enterprise SEO
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Get a FREE Stationery Shop Layout Pack for Divi
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SMX Overtime: Creating a video-first content strategy
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Nine tactics to improve your PPC campaign performance in 2020
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing.
The post Nine tactics to improve your PPC campaign performance in 2020 appeared first on Search Engine Watch.
Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?
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Building a brand for your business
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