Package tracking on Google’s search results page is coming to more carriers

December 5, 2019

Shipping companies across the world can now sign up to participate in Google’s package tracking early adopters program, the company announced on Thursday. The program enables more shipping companies to show users the real-time status of their delivery right on the search results page.

package-tracking-on-googles-search-results-page-is-coming-to-more-carriers Theme Builder Layout
Source: Google.

Why we care

This feature has been available to major domestic shipping companies for over a decade. The program will extend the feature to more companies around the world, which could ultimately make Google an extension of their own sites. 

This also results in another zero-click search scenario, except that carriers have the option of participating.

More on the announcement

  • The early adopters program is open to all carriers that meet the eligibility requirements in countries where Google Search is available.
  • Carriers must provide a RESTful JSON or XML API that returns tracking information in order to participate. Google will also work with companies to reuse an existing API or set up a new one.
  • As it is a program for early adopters, Google is also seeking feedback from participating companies on how to improve the feature.

About The Author

package-tracking-on-googles-search-results-page-is-coming-to-more-carriers Theme Builder Layout
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.


Share this article:

eHost-square-ad Theme Builder Layout

We’re listening.

Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn:


Related Posts

Get ALL Your SEO, WordPress & Divi News

Join Our Daily Roundup

SEO News and More

SEO News and More

Subscribe ToThe Weekly SEO Trade News Updates

Get the latest SEO, SEM and SMM marketing intel, tips and tricks from one of the best SEO Gurus online. 

Every Tuesday morning we send out an aggregated email listing all new posts on SEO Trade News.

Excellent! Now check your email to confirm your subscription.