An excellent logo can allow your business to cross many common barriers set in place for a new and budding company- or even revamp an established one.
A successful logo is one that gives your company a “personality” through developing a simple yet distinguishable mark for your business. It must be an indication of quality, reliability and value that sets you apart from others within your specific field of expertise. This blog lays out the top 5 fundamental components that make up an EXCELLENT logo.
Before we move ahead its important to remember that no matter what you do, if people don’t understand your logo, then it will NOT be effective. First, ask your self these questions:
- Who are you trying to target?
- Where are you going to be displaying your logo other than your web site?
- Will it be on your letterhead, business cards, auto signs?
- Does your logo put out the same message no matter where it is displayed?
Once you have answered these questions to the best of your ability you can now move forward and look at the top 5 components that make a logo successful:
- Timeless Style: It may be tempting to adopt a design that looks really cool and cutting edge at the time, but that can become outdated very quickly. This will lead to the logo being constantly changed. Your logo design should NOT change unless it is absolutely necessary, for it is only after consumers frequently see your logo that they will start to notice it.
- Stand Out: Many new companies adopt logo styles that are very similar to everyone else’s. Go out on a limb and try to be creative with your efforts to create a new logo. Be careful to incorporate a very distinctive message or image that is representative of who you are. For example, if you run an accounting business, a wild design wouldn’t serve you very well. You should always seek distinctiveness.
- Be Appealing: Your logo must be appealing to those who aren’t affiliated with your company. This means you must test your logo. Show it to your customers and see what they think. Ask them what emotions it evokes in them.
- Convey the Right Image: What type of message are you trying to get across to your customers? Pay close attention to your target market and key demographics when creating your logo. It must be able to speak to people without words which can be tricky.
- Clear and Concise: No matter what you do, if people don’t understand your logo, then it will be ineffective. Who are you trying to target? Where are you going to be displaying your logo other than your web site? Will it be on your letterhead, business cards, auto signs? Does your logo put out the same message no matter where it is displayed?
In conclusion, your logo is central to your company’s “personality”. Even if your company has a great personality, if your logo doesn’t convey that, then people may get the wrong idea and never do business with you. Your logo and company name is a representation of all of your investments. Keep yourself identifiable and the consumer will use this when selecting a product!