IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat

November 13, 2018

iab-mobile-drove-paid-search-growth-in-first-half-of-2018-desktop-revenue-flat Theme Builder Layout

According to the Interactive Advertising Bureau (IAB), U.S. digital ad revenues reached $49.5 billion in the first half of 2018, an all time high. Last year revenues were $40.3 billion. Growth was 23 percent year over year. Search accounted for a declining share of overall revenue.

Search numbers grow, contribution percentage declines. Overall, search revenue was 46 percent of the total and reached $22.8 billion. Total paid-search dollars were up compared with last year ($19.1 billion). However, search as a percentage of total digital revenue declined from 47.5 percent in 2017.

Mobile search brought in $13.5 billion, representing 37 growth year over year. Desktop search ad revenues were flat at $9.3 billion.

iab-mobile-drove-paid-search-growth-in-first-half-of-2018-desktop-revenue-flat Theme Builder Layout

Source: IAB Internet Advertising Revenue Report, Half-Year 2018.

Mobile advertising drove 62.5 percent of total revenues, up from 54 percent a year ago. Desktop revenue was 37.5 percent.

Why it matters to marketers. Search remains the single dominant digital marketing channel in terms of revenue, with mobile as the growth engine. However, as more digital ad dollars migrate to mobile, other formats (video, in particular) and channels are encroaching on its dominance.

Share this article:

eHost-square-ad Theme Builder Layout

We’re listening.

Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn:


Related Posts

google-extends-optimization-score-to-display-campaigns Theme Builder Layout

Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may...

Get ALL Your SEO, WordPress & Divi News

Join Our Daily Roundup

SEO News and More

Subscribe ToThe Weekly SEO Trade News Updates

Get the latest SEO, SEM and SMM marketing intel, tips and tricks from one of the best SEO Gurus online. 

Every Tuesday morning we send out an aggregated email listing all new posts on SEO Trade News.

Excellent! Now check your email to confirm your subscription.