How to find good writers and other content marketing struggles

August 29, 2018

content-is-king-content-shutterstock_231503215-800x514 Theme Builder LayoutWhile the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?”

From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road.

How do you know which solution is best for you?  Some say the best solution is to build an in-house team of writers, but this isn’t always the most affordable (or practical) option.

For those that need to outsource content writing, finding the right fit can be a bit of a whirlwind and confusing.

Today’s column will help answer all those questions, and more!  I’m going to share ideas that will help you find, qualify and hire quality search engine optimization (SEO)-savvy content writers you can depend on.

Struggle #1: What qualifies as a “good” SEO content writer?

Qualifying a good writer can feel a lot like qualifying a new love interest. They look good on paper and make a good first impression, but how do you really know they are the one?

The hard truth is that, just like with a love interest, you’ll have to spend time getting to know your writer before you really get an answer in full. But that doesn’t mean you have to go in blind. Here are some non-negotiables that will increase your odds of finding a good fit without wasting time:

[Read the full article on Marketing Land.]


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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