Google launches special Black Friday, Cyber Monday deals ad unit

November 15, 2018

To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google Ads.

What’s the experiment? Now through Nov. 27,  Google may serve a specific Black Friday promotion ad format when people search for the following Black Friday and Cyber Monday related keywords and their variations: “black friday deals”, “black friday <product name> deals”, “black friday <company name> deals” and their variants.

The ads are powered by promotion extensions, which debuted around this time last year.

The ad unit, like the example below, will display at the top of the search results for English speaking users. Users will see a list of offers that link to each retailer’s website.

google-launches-special-black-friday-cyber-monday-deals-ad-unit Theme Builder Layout

How to participate. It’s pretty easy to get in on this experiment. What’s less easy is guaranteeing your promotion will display in the list. There are really just two steps to getting started.

First, add promotion extensions under the Black Friday or Cyber Monday labels in the Google Ads interface.google-launches-special-black-friday-cyber-monday-deals-ad-unit Theme Builder Layout Then, create ad groups to target the Black Friday or Cyber Monday keywords listed above and include relevant ad copy.

Why it matters. Google says 100 percent of searches for “Black Friday” happened between Nov. 19 (Sunday) and 25 (Saturday after Black Friday) last year. This experiment could help new potential customers discover your brand and offers in the highly competitive days leading up to Thanksgiving when consumers start searching for deals.


Share this article:
 




eHost-square-ad Theme Builder Layout

We’re listening.

Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn:

SHARE IT HERE:

Related Posts

google-extends-optimization-score-to-display-campaigns Theme Builder Layout

Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may...

Get ALL Your SEO, WordPress & Divi News

Join Our Daily Roundup

SEO News and More

Subscribe ToThe Weekly SEO Trade News Updates

Get the latest SEO, SEM and SMM marketing intel, tips and tricks from one of the best SEO Gurus online. 

Every Tuesday morning we send out an aggregated email listing all new posts on SEO Trade News.

Excellent! Now check your email to confirm your subscription.