Google adds Smart Bidding for search partners

September 25, 2018

google-adds-smart-bidding-for-search-partners Theme Builder LayoutGoogle announced Tuesday that auctions on search partner sites may use Smart Bidding instead of smart pricing when an advertiser has conversion tracking set up.

Why you should care

Google says Smart Bidding can offer better performance because it takes into account more contextual signals “to optimize bids for each and every auction.”

Smart pricing, which has been used to power manual bids for search partners, looks at signals such as the keyword lists or concepts that triggered the ad and the type of page on which the ad was served.

With Smart Bidding, Google says, the bids are automatically optimized on search partner sites, using the same signals as smart pricing plus attributes about potential customers. “For example, bids may be reduced if the potential customer is on an audience list that historically had a lower conversion rate.”

More on this change

  • The aim is to maximize conversions on search partners at a similar cost per conversion as Google Search. Smart bidding may set lower bids on a search partner site if you have a lower conversion rate on that site, for example.
  • Conversely, Google says, “Smart Bidding may raise your bid to help you get more traffic and conversions from that site at the $50 cost per conversion you receive on Google Search.”
  • Advertisers can segment data by network to see search partners’ performance but are not able to see their granular performance at the site level.
  • The change is effective immediately.

Share this article:
 




eHost-square-ad Theme Builder Layout

We’re listening.

Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn:

SHARE IT HERE:

Related Posts

google-extends-optimization-score-to-display-campaigns Theme Builder Layout

Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may...

Get ALL Your SEO, WordPress & Divi News

Join Our Daily Roundup

SEO News and More

Subscribe ToThe Weekly SEO Trade News Updates

Get the latest SEO, SEM and SMM marketing intel, tips and tricks from one of the best SEO Gurus online. 

Every Tuesday morning we send out an aggregated email listing all new posts on SEO Trade News.

Excellent! Now check your email to confirm your subscription.