Now is not a good time for an ad platform to get buggy.
Many Facebook and Instagram advertisers logged into their accounts on Tuesday — three days before Black Friday– to find they are unable to access their campaigns, upload creatives, download reporting or even contact customer service. Simultaneously, many users couldn’t access their accounts, and #FacebookDown and #InstagramDown were trending.
What happened? Facebook Ads Manager didn’t go down entirely, but starting Tuesday morning, it became buggy for many users. It’s not clear how many advertisers have been affected, but we can confirm the outages have been seen throughout the U.S.
The outage has meant advertisers can’t see current performance stats or prepare for the impending, highly competitive and crucial Black Friday sales cycle.
Unreachable. Unless you’ve got a Facebook representative on speed dial, you may be out of luck getting through to anyone. The business contact us page was down as was the chat option on the official Facebook Ads Support Page.
Hoping for a response from the @FacebookAds account on Twitter? Not likely. The account has been dormant since 2011.
FWIW. Facebook is currently working to fix the problem. Reached for comment, Joe Osborne, a Facebook spokesperson said, “We’re aware that some people are currently having trouble accessing Ads Manager. We’re working to resolve the issue as soon as possible.”
Facebook says campaigns that are live and running should not be affected and are still being delivered. However, advertisers may experience issues creating new campaigns and making changes to existing campaigns.