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5 SEO copywriting mistakes you should avoid

Melina Reintjens After getting her Master’s in Art & Visual Culture, Melina worked in the cultural sector, editing and writing all kinds of texts. She enjoys applying her writing skills and eye for detail in the blog team at Yoast. Copywriting is a crucial element...

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How to Serve WebP Images instead of JPG or PNG with WordPress

Google sits at the top of the internet food chain. The company influences (or dictates) a lot of what happens online. And their new image format, WebP, continues that trend. With page load speed being increasingly important (primarily because of Google Page Rank),...

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How to Update Your Divi Theme, WordPress, and Plugins Safely

There have been a lot of updates lately for Divi, WordPress, and plugins. There’s almost always updates to themes and plugins when WordPress updates and it can sometimes take time for all of the updates to work together smoothly. The number of variables with all of...

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Duplicate content: Causes and solutions

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast. He's a digital marketer, developer and an Open Source fanatic. Search engines like Google have a problem – it’s called ‘duplicate content’. Duplicate content means that similar content...

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Movable Type vs WordPress in 2019: A Detailed Comparison

WordPress has evolved a lot since its early days. The last two years, in particular, have brought massive changes including the Block Editor. Other platforms, such as Movable Type, have stuck to their roots of accessibility and ease of use for bloggers. With that in...

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CartFlows: An Overview and Review

With the right tools, you can easily transform your WordPress website into an online store. The problem is, most e-commerce plugins focus on enabling you to make sales rather than optimizing the entire conversion process. That means you could be leaving money on the...

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SEO Basics: How to start with SEO?

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract...

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Grow your business with ratings and reviews

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is...

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Yoast SEO 12.5: Behind the scenes improvements

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. These last couple of months here at Yoast SEO HQ have all been about building better...

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