Search Engine Optimization

Online Shopping Safety a Priority During COVID-19 Pandemic

Online Shopping Safety a Priority During COVID-19 Pandemic

From groceries and household goods to medicine and clothes, the coronavirus pandemic has forced people to do a fair bit of their shopping online. According to data from ACI Worldwide, in March 2020, online retail shopping saw a rise in sales as high 74 percent year...

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Did you know that Google employs 810 features on its SERPs?

Did you know that Google employs 810 features on its SERPs?

Knowledge Graph. Direct Answers. FAQs. Just a sampling of a whopping 810 (!) features on Google’s search engine results pages. Each are tied to a certain type of search or search intent. Not all of the features show up at a given time – I mean, that would virtually be...

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CashApp Scams See a Rise Due to COVID-19

CashApp Scams See a Rise Due to COVID-19

With news of the economic hardship surrounding the containment of COVID-19, scammers are out in full force trying to get consumers to fall for CashApp scams by clicking on fraudulent and malicious links that could steal people’s money and identity. Who Is It...

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Choose Strong Security Questions/Answers for Online Accounts

Choose Strong Security Questions/Answers for Online Accounts

It is more important than ever that consumers use strong security questions with strong security answers on their online accounts. With most people home due to the COVID-19 pandemic, more consumers are required to shop online to do their food and household purchasing....

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Is this Facebook Small Business “Gift Card” Legit?

Is this Facebook Small Business “Gift Card” Legit?

With many businesses looking for new ways to generate income during the COVID-19 pandemic, Facebook is trying to help by offering small businesses access to selling gift cards. For enrolled Facebook business accounts, users may see a prompt to buy a digital gift card...

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The difference between small business & enterprise SEO

The difference between small business & enterprise SEO

Your company’s website often makes the first impression on customers before you ever meet them in person. But how do potential customers find your site? How can it compete with the larger sites of enterprise corporations with huge marketing budgets? One solutions is...

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Did you know that users’ gazes follow a pinball pattern?

Did you know that users’ gazes follow a pinball pattern?

Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and making a decision.  This results in the...

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Coronavirus Could Lead to Increase in Investment Scams

Coronavirus Could Lead to Increase in Investment Scams

Due to the coronavirus, the stock market is making headlines right now, for all the wrong reasons. Scammers see it as the perfect time to prey on consumers with investment scams. Who Is It Targeting: Small-time, first-time, and seasoned investors What Is It: Various...

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Someone Is Going Door-to-Door During COVID-19? Be Wary

Someone Is Going Door-to-Door During COVID-19? Be Wary

Scammers have gotten creative as the COVID-19 pandemic has driven most people to spend their days in their homes – including creating phishing emails that attack both businesses and consumers. Fraudsters are currently taking advantage of the millions of people working...

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Google Podcasts gets a redesign and iOS rollout

Google Podcasts gets a redesign and iOS rollout

The Google Podcast app is now available for iOS devices, and the web version of the app now supports subscriptions, the company announced Wednesday. Google has also reorganized the app with a tabbed user interface that includes an Explore section where users are shown...

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9 of the best SEO tools you can try for free

9 of the best SEO tools you can try for free

We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention.  To avoid splurging on an ultimately disappointing software, here’s the list of 10 most prominent SEO tools you can take...

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Everything you need to know about B2B Marketing Automation

Everything you need to know about B2B Marketing Automation

Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At...

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Account Confirmation Scam

Confirming your account can hand your login credentials over to a scammer. Who Is It Targeting: Email users What Is It: Phishing scam that targets users with fake confirmation messages What Are They After: A popular type of scam involves sending large numbers of...

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Is your martech stack missing an enterprise SEO platform?

Is your martech stack missing an enterprise SEO platform?

Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them execute effective search engine optimization. But deciding whether...

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