The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly speaking, local search helps users locate nearby services or retailers based on physical location. Over the years, local search has...
TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok is testing sponsored ads that direct users to advertiser’s websites....
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have...
Buttons are important. They’re how users navigate around your site and they’re how you encourage all manner of actions, from ‘contact us’ to ‘buy now’. Button design can literally be the difference between a yes and a no from a potential client or customer, so with so...
In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or...
Google’s Biggest Search Algorithm Updates Of 2018 – A Visual Representation By E2M Want to stay on top of the latest search trends?Get top insights and news from our search experts. Want to stay on top of the latest search trends?Get top insights and news from our...
