According to the FBI’s annual report on cybercrime, in 2016, nearly 300,000 cybercrime reports were filed with the FBI. The total impact of the cybercrimes was $1.5 billion. In late 2020, the number of crimes reported more than doubled to almost...
Search Engine Optimization
Search Engine Market Share 2021
Source: StatCounter Global Stats - Search Engine Market Share
Identity Theft Resource Center® to Release 15th Annual Data Breach Report; Launch Free & Paid Subscriptions to New Breach Tracking Tool
The release of the 2020 ITRC Data Breach Report and launch of the ITRC’s data breach tracking tool supports the Data Privacy Day 2021 initiative to help build trust among consumers and promote transparency around data collection practices. SAN DIEGO, January 13, 2021-...
How to show Lighthouse Scores in Google Sheets with a custom function
Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that...
Get beyond the algorithm with a data-driven SEO content strategy
The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Join us on Thursday, November 12, at 2:00pm ET, for an SEO Content Strategy webinar where our experts will...
8 major Google algorithm updates, explained
Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO...
Election Scams Begin to Surface with the General Election Less than One Month Away
Election scams are beginning to appear, prompting the FBI and Cybersecurity and Infrastructure Security Agency (CISA) to warn consumers that spoofed internet domains and email accounts pose cyber and disinformation risks to...
Your all-access guide to improving your Google search visibility
You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever wondered who is at the very bottom of the search? Or even right smack in the middle? If you don’t know what...
8 major Google ranking factors — SEO guide
The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often...
How to Custom Image Overlays in Divi
[Intro] Sneak Peek Here is a quick look at the design we’ll build in this tutorial. Download the Layout for FREE To lay your hands on the designs from this tutorial, you will first need to download it using the button below. To gain access to the download you will...
How search data can inform larger online business decisions
As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business...
How to craft a winning SEO proposal and avoid getting a silent ‘No’
Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a...
Average Cost of a Data Breach in the U.S. Rises Despite Decline in Number of Breaches
Another week has gone by, and there are new data compromises for the Identity Theft Resource Center (ITRC) to educate businesses and consumers on. Since 2005, the ITRC has tracked publicly-notified U.S. data breaches and has tracked over 10,000...
How to Add Eye-Popping Menu Hover Animation Effects to Divi
Adding a hover animation effect to your navigation menu is both a smart design option for assisting users moving around your site and grabbing their attention. Quick mouseover animations give visitors visual queues on where to click and what’s help by highlighting...
10 Tips to perform in depth local SEO for your business
Optimizing your local SEO means more website traffic, leads, and conversions, as your local customer base is more relevant. Here are 10 highly effective tips to help you win in local search.
The post 10 Tips to perform in depth local SEO for your business appeared first on Search Engine Watch.
Distance Learning Stresses the Importance of Child Privacy and Internet Safety Tips for Kids
There are many unanswered questions about the coronavirus impacts in the United States, some of which center around how schools will reopen for the fall term. K-12 school districts in many areas are scheduled to resume classes in a matter of weeks. However, what the...
Magecart Data Breaches Grow in Popularity
Data breaches can come in all different forms. Some occur from ransomware attacks and formjacking, while others are related to security lapses at third-party vendors or cyberattacks using stolen credentials. Hackers are always thinking of new ways to target and attack...
Top 5 free backlink checkers you should be using
Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors. Sure, there are also...
Google Alert Scam Sends Fake Data Breach Notifications Embedded with Malware
A recent Google Alert scam has caught the attention of many. Google Alerts recently caught fraudsters trying to push fake data breach notifications for big-name companies in an effort to distribute malware and damage people’s computer networks. According...
U.S. Marshals Service Data Breach Exposes Identities of 387,000 Prisoners
As many as 387,000 current and former prisoners of the U.S. Marshals Service had their complete identities stolen in a data breach, including names, addresses, birth dates and Social Security numbers. The U.S. Marshals Service data breach appears to have been...
Stolen Stimulus Checks Creating Concerns for Consumers
Some consumers have yet to receive their stimulus check, leaving many wondering why. The Identity Theft Resource Center has seen a sharp increase in “stolen stimulus check” cases. However, not everyone who believes they had their stimulus check stolen finds that...