Snapchat has opened a beta for Dynamic Ads, which automatically creates — and updates — product ads to run on the app. The Dynamic ads are available in a wide array of templates and aimed at retail, e-commerce and DTC brands that have a product catalog uploaded to the platform. As product details such as price or availability are updated, the...
Facebook is trying out ad placements it the Groups tab where users can view content from all the Groups they belong to. The test includes a very small number of advertisers who will have access to the new inventory within the Ads Manager, making it possible for them to extend mobile News Feed campaigns to the Groups tab. “We’re running a small...
Facebook is removing the gray verified badges meant to show Page authenticity starting October 28. Page owners will begin seeing notices via their Page this week. “Based on feedback, we’re removing the gray badge and focusing on other ways for businesses to show their authenticity on Facebook,” said a Facebook spokesperson. The grey badges,...
Facebook is both the most and least trusted social media platform in North America. That’s according to a new study from location data provider Freckle, which recently surveyed 1,200 adults on questions of media, privacy and trust. Freckle’s survey is one of several privacy related studies being released over the next few weeks as we approach...
Pinterest launched a new “Home Feed Tuner” on Tuesday that gives users more insight into what factors impact the content being surfaced in their home feeds and more control over what they see. The tool shows the boards, topics, followed accounts and recent history activity that determine recommendations in a user’s feed, and allows the user to...
LinkedIn introduced three new features for Page admins on Tuesday, including an “Employee Notifications” tool that lets admins alert employees when new updates are posted on the company Page and a “Kudos and Team Moments” feature to highlight new team members, work achievements and more. There is also a new “Completion Meter” that identifies...
Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest advertising channel, behind TV and paid search. 2019 will be the first year that...
Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy agile? If not, it’s time to jump into modern marketing and have your brand be part of a conversation, not a pushed message. An agile marketing company uses social...
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook gives businesses new Messenger tools. Facebook has rolled out two new features for...
TripAdvisor launched TripAdvisor Connect this week. The branded content ad product pairs the travel site’s audiences with the ad inventory and targeting capabilities of third-party sites. It is rolling out first on Facebook and Instagram, and the company said it plans to bring the ads to more media channels soon.The ads will appear as...
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