Your users’ preferences and expectations are constantly changing, so if your brand’s digital experience isn’t changing as well, customers will find your offerings less relevant. Many companies have tried to fix this problem by investing heavily in updating the...
Consumer demands are ever-evolving. It’s what makes the role of the marketer equal parts exciting and frustrating. As the world has changed rapidly in the last 18 months, so has the game for B2C marketers – making the concept of engaging consumers across the...
“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform...
Today’s marketers have access to more data than ever before. The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. Yet relying solely on technology and data could end up doing more harm to your CX strategy...
“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. This meant updating their support site experience during the pandemic,...
Good morning, Marketers, and are you walking the walk? Some striking tensions between two of the stories below: We have Ben Tepfer of Adobe talking about how successful customer journey orchestration is a differentiator. Guiding your customers through a seamless,...
“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old mediums...
Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and Drupal and the kind of CMSs that are super...
This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially...
Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. “Trust...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
This week, video technology company Brightcove introduced a new tool, Brightcove CorpTV, that aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content. By building out a streaming channel with CorpTV, businesses will be able to...
If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn,...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
“Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear.” What’s more, advocacy, trust and loyalty are being better understood as...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
Any B2B marketer who endured 2020 knows our industry has changed forever. Buyers are online and on their own. They now set the terms of how they connect with your brand, which makes it a real challenge to reach them with traditional campaigns and approaches. Siloed...
Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio...
Fishburne’s take: As “Shipageddon” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the right items at the right time. Holiday messaging will...