MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
A better customer experience directly affects the success of your business: increasing sales, improving revenue, and ensuring high-value, repeat business. But did you know, the onsite search function – where customers search your site for terms, products, or...
Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It sells while you sleep. And the cost of producing website content is 62% less than traditional marketing and it generates about three...
The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Entering the...
If you’re eager to leverage marketing technology to create data-driven customer experiences, build high-performing teams, and streamline marketing operations, join us online, September 14-15, at MarTech… for FREE. Your All Access pass unlocks two days of world-class...
Have you noticed a better ad experience when streaming the Olympics this year? CTV ad company Innovid is serving as the official ad management partner for NBC’s streaming coverage of the Tokyo Summer Olympics. Through the Olympics Ad Manager, powered by Innovid,...
Failing to build authentic customer experiences can lead to low engagement, growth, and loyalty. Your technology stack can be the culprit. Join experts from ActionIQ and Merkle who will share case studies of companies across industries building technology stacks that...
Brands must control how they present themselves to the world. Marketing managers can be painstaking, sifting through the data to find the right segment, crafting the right image and linking it to the right words to send the right message. Do this perfectly and you...
WordPress released the new 5.8 version of its CMS, affectionately naming it “Tatum” after a favorite jazz pianist, Art Tatum. Previous updates have been named for Miles Davis and Charles Mingus. The biggest design breakthrough available on this version is probably...
Good morning, Marketers, and are you getting cold feet? I mean when it comes to sitting down with real live human beings -— indoors, at that. I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth...
Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year of the customer.) To ensure that customers and...
“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.” ...
If you’re like most marketers, these challenges are near the top of your priority list: Crafting data-driven experiences that exceed customer expectations Finding your way through the evolving marketing technology landscape Overcoming critical data obstacles (and...
Breakthrough marketing is harder than ever. And yet, it’s never been more important. Consumers are inundated with marketing messages at every turn. But inciting interest from an individual, much less turn them into a buyer, takes more than a catchy subject line or a...
Failing to build authentic customer experiences can lead to low engagement, growth, and loyalty. Your technology stack can be the culprit. Join experts from ActionIQ and Merkle who will share case studies of companies across industries building technology stacks that...
Good morning, Marketers, and how would you build a marketing ops certification program? If you’re hiring for a marketing ops role, what are you looking for? And can those qualities be captured within a formal certification procedure? That was a big topic of...
We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. While researching the...
Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this...
Digital channels bridge the gap between the online and physical worlds and transform the way business is conducted. This provides marketers with plenty of opportunities to captivate customers with personalized messaging right in the palm of their hands. Join...