Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building...
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook’s...
Last year, Reddit reported 330 million monthly active users (MAU) on its platform. This year, Reddit’s 2019 trend roundup reveals that number has grown by 30% – adding an additional 100 million monthly users since 2018. Why we should care This significant growth...
Quora, the question-and-answer knowledge sharing platform, is rolling out lead generation forms for advertisers in a beta test, the company announced Wednesday. A new Zapier integration is designed to bring leads into marketers’ CRM systems. Users can share contact...
Facebook is testing a new tool that gives users the ability to move photos and videos between Facebook and other platforms, the company announced in a blog post on Monday. The test is initially rolling out with support for Google Photos, with other platforms to follow...
After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through strategies to maximize your campaign performance while also maintaining your sanity. To that end, I’d like to remind you of a...
In advance of Small Business Saturday (Nov. 30) and the holiday shopping season, Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion. Shop currently includes...
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. LinkedIn cracks down on...
Twitter is giving brands and users more control over their social narratives with the ability to hide Tweet replies. The feature is rolling out globally after months of testing in some countries, including Canada and the U.S. Twitter made the announcement via a blog...
Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets –...
Twitter is experimenting with a feature that lets users schedule Tweets natively on Twitter.com. The company has not confirmed how widespread the test is at this point. Tweet scheduling from Twitter’s TweetDeck is coming to Twitter.com. The test was confirmed by...
Snap Inc., the parent company of Snapchat, has announced the launch of a new video ad format: Extended Play Commercials. The new, mid-roll ad type maintains the 6-second non-skippable format – but offers advertisers the ability to extend the runtime beyond the...
For the general public, the term “influencers” usually brings up one of two images: A YouTube star who promotes products on Instagram they get for freeThe [expletive] who helped promote the Fyre FestivalFor those of us in e-commerce, influencers have just as dubious a...
Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to...
Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms. For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by...
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook confirms...
At Facebook’s F8 developer conference in April the company announced a number of new offerings, among them WhatsApp Catalogs for small businesses. Facebook is now formally rolling it out in selected markets including Brazil, Germany, India, Indonesia, Mexico, UK and...
The Federal Trade Commission released on Tuesday a document and accompanying videos that inform on how and when social media influencers must disclose sponsorships to their followers to comply with federal law. Titled Disclosures 101 for Social Media Influencers, the...
TikTok released its first-ever software-development kit (SDK) on Monday, which will allow users to upload video content to the TikTok platform through third-party apps. Aptly titled the “Share to TikTok” SDK, it’s the first kit TikTok has introduced in its TikTok for...
Facebook introduced a new corporate logo Monday that will soon appear across its products. The plain all-caps logo has been “designed for clarity” to help differentiate the corporate entity from the social networking app, Facebook CMO Antonio Lucio said. Facebook the...
Facebook announced on Thursday that it will be implementing a limit on the number of ads a Page can run at the same time. To prepare advertisers for the limitations, coming mid-next year, the company is releasing a new version of its Marketing API that includes an Ad...
