“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube...
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two...
As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made four measurable commitments to address the inequalities within influencer marketing...
LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how to make the most of it. These are some great strategies to stand out on LinkedIn as a brand and reach your potential customers.
The post What will make your brand stand out on LinkedIn in 2020? appeared first on Search Engine Watch.
Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts.
The post Six tools for effective influencer-driven content marketing appeared first on Search Engine Watch.
Every business, big or small, needs a social media presence. That’s why a social media scheduler is so important. But when it comes to choosing the right one, it’s all about what the tool can do for you and if it fits your needs. You might have seen MeetEdgar while...
Inna Yatsyna encompasses 14 practical steps to drive organic website traffic and get long-lasting results in sales and income.
The post How to increase organic traffic: 14 Practical tips appeared first on Search Engine Watch.
Like most social media platforms, TikTok pays its bills by selling ads to brands that want to reach its hundreds of millions of users. The most popular type of ad on TikTok is the “In-Feed Ad,” which mirrors Snapchat ads or Instagram/Facebook story ads. These in-feed...
Facebook is under siege. The movement to persuade advertisers to pause their ad spend for the month of July (#StopHateforProfit) is an organized one, backed by groups ranging from the NAACP to the Anti-Defamation League and Color of Change. Its made for splashy...
Have you ever joined a Twitter chat? Did you know that they are a great way to improve your social media presence?If you ask any digital marketer or social media specialist how you can improve your online presence, they will tell you to simply “show up.” Showing up...
TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. Unique to the platform, hashtag challenges are branded viral...
TikTok was already the fastest-growing platform in history, but during quarantine, it’s gone to the next level. With so many stuck at home and nowhere to go, the platform has become an international pastime, with more than 100 million downloads in the month of March...
Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and personal examples of how Directive has performed in quarantimes.
The post Why these three content types are winning quarantine season appeared first on Search Engine Watch.
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn Johnson shares some great examples and stats.
The post Social media influencers fight back the Coronavirus disruption appeared first on Search Engine Watch.
It can be hard to choose the right social media tool for your team. Some tools have most of the features you need but are still missing important things your team needs. In the end, you could be stuck using two or three tools to get things done. In order to help you...
The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns?
The post Social media insights in a time of social distancing: The relationship between paid and non-paid social appeared first on Search Engine Watch.
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides you through the what, how, and everything related to video marketing.
The post Driving conversions: No other method is more effective than video marketing appeared first on Search Engine Watch.
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. (Beyond social)...
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Group video chats in...
COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.
The post Guide to get started with your ecommerce business appeared first on Search Engine Watch.
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Snapchat’s Here For...