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Social media insights in a time of social distancing: The relationship between paid and non-paid social

Social media insights in a time of social distancing: The relationship between paid and non-paid social

The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns?

The post Social media insights in a time of social distancing: The relationship between paid and non-paid social appeared first on Search Engine Watch.

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