This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Snapchat’s Here For...
The email marketing landscape drawn from 2019 and the way ahead for marketing professionals in 2020. Hyper-personalization, integrating social, and more.
The post The email marketing landscape 2019 and way ahead for 2020 appeared first on Search Engine Watch.
Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook...
Even digital creators aren’t immune to the impacts of COVID-19 as companies pivot to keep up with business demands amid closures and staff shortages. YouTube on Monday said it has implemented a temporary automatic review process to weed out content that potentially...
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. YouTube makes an...
Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new ‘Lens Web Builder,’ you can create AR Lens campaigns directly within Snapchat’s Ads Manager. Simple, fast, and free. Snapchat said the Lens...
Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.
The post Five social media trends that are shaping 2020 appeared first on Search Engine Watch.
Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Here’s how it looks in the Popular feed on mobile: And here’s how it looks in the Search...
TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your...
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook offers best...
LinkedIn has been testing LinkedIn Stories internally. This week, the company confirmed it will be rolling out the beta feature to users in the coming months — finally joining the ranks of Snapchat, Facebook, and Instagram. “We’ve learned so much already about the...
Dig into four areas that often uncover digital growth blockers and explain how to assess the opportunities that overcoming them would present.
The post How to identify and address the four biggest digital growth challenges appeared first on Search Engine Watch.
Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January to bar mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The...
Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most...
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook looks to...
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your...
Twitter has acquired Chroma Labs, the company behind the Chroma Stories app — a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on various social sites. Twitter confirmed the Chroma Labs team will join Twitter’s...
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. YouTube tests a donate...
TikTok recently incorporated paid advertising, Nike and Disney have already taken the lead. Tips to help your brand get started with TikTok marketing.
The post TikTok: The next marketing platform for brands appeared first on Search Engine Watch.
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram...
Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over...