Social Media Marketing SMM News

Onsite search enhancements for better customer engagement

Onsite search enhancements for better customer engagement

A better customer experience directly affects the success of your business: increasing sales, improving revenue, and ensuring high-value, repeat business. But did you know, the onsite search function – where customers search your site for terms, products, or...

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Why account-based marketing continues to grow

Why account-based marketing continues to grow

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing...

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Know your partners: Friday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...

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Now is the time to relaunch your website

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It sells while you sleep. And the cost of producing website content is 62% less than traditional marketing and it generates about three...

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10 awesome reasons to attend MarTech

10 awesome reasons to attend MarTech

If you’re eager to leverage marketing technology to create data-driven customer experiences, build high-performing teams, and streamline marketing operations, join us online, September 14-15, at MarTech… for FREE. Your All Access pass unlocks two days of world-class...

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Innovid becomes Olympics ad management partner

Have you noticed a better ad experience when streaming the Olympics this year? CTV ad company Innovid is serving as the official ad management partner for NBC’s streaming coverage of the Tokyo Summer Olympics. Through the Olympics Ad Manager, powered by Innovid,...

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The Tao of UGC: Doing something by doing nothing

Brands must control how they present themselves to the world. Marketing managers can be painstaking, sifting through the data to find the right segment, crafting the right image and linking it to the right words to send the right message. Do this perfectly and you...

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WordPress jazzes up its CMS again

WordPress released the new 5.8 version of its CMS, affectionately naming it “Tatum” after a favorite jazz pianist, Art Tatum. Previous updates have been named for Miles Davis and Charles Mingus. The biggest design breakthrough available on this version is probably...

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Your MarTech agenda preview is here

Your MarTech agenda preview is here

If you’re like most marketers, these challenges are near the top of your priority list: Crafting data-driven experiences that exceed customer expectations Finding your way through the evolving marketing technology landscape Overcoming critical data obstacles (and...

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Marketers, don’t overlook emojis: Monday’s daily brief

Good morning, Marketers, and how would you build a marketing ops certification program? If you’re hiring for a marketing ops role, what are you looking for? And can those qualities be captured within a formal certification procedure? That was a big topic of...

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Account-based marketing propelled forward by the pandemic

Account-based marketing propelled forward by the pandemic

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. While researching the...

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Keep your customers coming back with these top 5 journeys

Keep your customers coming back with these top 5 journeys

Digital channels bridge the gap between the online and physical worlds and transform the way business is conducted. This provides marketers with plenty of opportunities to captivate customers with personalized messaging right in the palm of their hands. Join...

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