Social Media Marketing SMM News

4 ways marketers can turn innovation into action

4 ways marketers can turn innovation into action

Consumer demands are ever-evolving. It’s what makes the role of the marketer equal parts exciting and frustrating. As the world has changed rapidly in the last 18 months, so has the game for B2C marketers – making the concept of engaging consumers across the...

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Using personalization to create marketing moments

Using personalization to create marketing moments

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform...

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How to improve CX in your marketing organization

How to improve CX in your marketing organization

Today’s marketers have access to more data than ever before. The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. Yet relying solely on technology and data could end up doing more harm to your CX strategy...

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Walking the walk: Tuesday’s Daily Brief

Walking the walk: Tuesday’s Daily Brief

Good morning, Marketers, and are you walking the walk? Some striking tensions between two of the stories below: We have Ben Tepfer of Adobe talking about how successful customer journey orchestration is a differentiator. Guiding your customers through a seamless,...

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Why marketers need to build customer trust

Why marketers need to build customer trust

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. “Trust...

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B2B cozies up to empathy: Tuesday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...

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Customer success gets passionate

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team...

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Benioff beats up on Facebook: Monday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...

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Brightcove introduces B2B streaming tool CorpTV

This week, video technology company Brightcove introduced a new tool, Brightcove CorpTV, that aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content. By building out a streaming channel with CorpTV, businesses will be able to...

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7 tips for building brand identity

7 tips for building brand identity

If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn,...

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What does your brand stand for?: Friday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...

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Ethical advertising: How Quaker Oats helped feed America

Ethical advertising: How Quaker Oats helped feed America

“Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear.” What’s more, advocacy, trust and loyalty are being better understood as...

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The evolving B2B customer journey: Thursday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...

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Supply chain breakdown: Marketoon of the Week

Supply chain breakdown: Marketoon of the Week

Fishburne’s take: As “Shipageddon” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the right items at the right time.  Holiday messaging will...

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