Search Engine Optimization News

Did the Facebook Ads boycott actually work?

Did the Facebook Ads boycott actually work?

Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a significant impact on the company’s revenues. The social network reports second quarter earnings Thursday but...

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Microsoft launched revamped Bing Webmaster Tools

Microsoft launched revamped Bing Webmaster Tools

Bing announced it has completed the migration from the old Bing Webmaster Tools to the new Bing Webmaster Tools. With this launch, Bing also launched a new URL inspection tool, a new Robots.txt tester tool, the site scan tool and a new webmaster guidelines. With this...

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Search competition: Who are you really competing with?

Search competition: Who are you really competing with?

Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically has competition — maybe you found this article through Bing? The point is…you...

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How are marketers improving remote team communication?

How are marketers improving remote team communication?

Communication skills have always been important for marketers and they only get more important the further you are in your career. Being a “good communicator” takes on different shapes depending on whether you’re communicating within your own team, cross-functionally...

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Bing Webmaster Tools gets a new robots.txt tester

Bing Webmaster Tools gets a new robots.txt tester

Bing has added a new feature to the new Bing Webmaster Tools: a robots.txt tester. This is a feature Bing had in the tool prior to 2009 but dropped supporting it for the past ten-years or so. Now it is back and better. Where can I access it? You can access the new...

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Google’s tools now recognize “Web Story”

Google’s tools now recognize “Web Story”

Google announced that its testing tools and the Google Search Console Performance report will recognize if your AMP document is a Web Story. Google said, “In our testing tools and Performance report we’ll use the term Web Story to identify this format.” What is a Web...

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What SEOs get wrong about Google updates

What SEOs get wrong about Google updates

In covering Google algorithm updates for almost twenty-years now, one trend you notice over and over again is how SEOs tend to do two things. Many SEOs blame a Google algorithm update for their ranking declines and many SEOs often try to figure out which ranking...

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Video: Brian Ussery of Razorfish on SEO for e-commerce sites

Video: Brian Ussery of Razorfish on SEO for e-commerce sites

The Director of SEO at Razorfish, Brian Ussery, an individual who I’ve known in the SEO space for almost twenty-years, chatted with me about the earlier days in the SEO industry. We also talked about the new evergreen GoogleBot and some tips and things to look out for...

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