Search Engine Optimization News

Why we’re creating a new content experience for SMX

Why we’re creating a new content experience for SMX

Let’s face it; conferences delivered predictable content experiences long before the COVID-19 pandemic caused the industry to wind down overnight. Don’t get me wrong, we miss the expo halls, networking parties and intimate dinners with colleagues, new connections and...

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Google pauses all political ads through inauguration

Google pauses all political ads through inauguration

30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and reassess the decision, so the ban could potentially extend even longer.Ads mentioning politics, impeachment,...

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Unlock actionable search tactics at SMX Report

Unlock actionable search tactics at SMX Report

Make 2021 the year you implement proven analytics practices that drive more traffic, leads, and sales: Join us at SMX Report, online February 23! Grab an affordable $99 All Access pass now to unlock a structured learning journey through the most important analytics...

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Google News performance report added to Google Search Console

Google News performance report added to Google Search Console

Google has launched a new dedicated performance report within Google Search Console for Google News publishers. This report will show on the left side bar under the “Performance” section for any site that appears in Google News. What is the Google News performance...

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How to use XPath expressions to enhance your SEO and content strategy

How to use XPath expressions to enhance your SEO and content strategy

How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad McCourt explains how XPath Expressions used in conjuncture with ScreamingFrog can be used to collect insights that fuel expert, authoritative, and trustworthy (E-A-T) content creation.

The post How to use XPath expressions to enhance your SEO and content strategy appeared first on Search Engine Watch.

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Google updates the Search Console coverage report

Google updates the Search Console coverage report

Google announced it has made substantial updates to the coverage report within Google Search Console. Google wrote the company is “rolling out significant improvements to this report so you’re better informed on issues that might prevent Google from crawling and...

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How to use schema markup to make an impression in search

How to use schema markup to make an impression in search

Schema markup—aka structured data—is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s intent.  When you adopt schema markup on your website, you also become eligible for rich results. Rich...

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Google launched subtopics ranking in mid-November

Google launched subtopics ranking in mid-November

Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said....

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Google Ads and SMBs: How to drive results on a low budget

Google Ads and SMBs: How to drive results on a low budget

Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread thin and, especially in light of business shifts due to COVID, their ad budgets are, too. However, low budgets don’t...

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