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Affinity audiences coming to Google Search campaigns

Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks. Afiinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The audiences are built around interests determined by browsing behavior. Advertisers can...

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Video: Dan Shure on Google core updates and podcasting

Dan Shure, a piano teacher gone SEO, spent some time chatting with me about some SEO topics. We talked about how he went from being a piano teacher and petty much broke, to an SEO that makes a nice living. Dan talked to me about his theories around Google core updates. Specifically about how to structure your content on its pages to make it...

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Google readies new markup rules for European news publishers

Google is getting ready to change how it presents content in search results pages in France and throughout Europe. This follows on the heels of the new European Copyright Directive that first rolled out in France. The Copyright Directive is intended to generate fees for media publishers whose content appears in search results and on news...

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Google’s voice AI resonates in new Pixel Recorder app

Google has released a sound recording application for its newly released Pixel 4 smartphone. Simply called Recorder, the app recognizes speech and uses artificial intelligence to produce a written transcription of the recording. Users can search for words and phrases as well as other sounds such as music and applause in recordings. The new...

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Amazon keeps chipping at Google’s search ad dominance

Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of the search advertising market is expected to grow as Google’s shrinks over the next two years, according to estimates released Tuesday by research firm eMarketer. Amazon seeing double-digit revenue growth. This...

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8 Ways To Attend SMX East

You’re no ordinary search marketer… so why settle for ordinary search marketing training? Join us at Search Marketing Expo — SMX® East, November 13-14 in NYC — the only industry event that’s programmed by the Search Engine Land editors. The hand-crafted agenda (featuring 100+ search marketing presentations!) is designed to deliver proven,...

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Restaurant app Tobiko goes old school by shunning user reviews

You can think of Tobiko as a kind of anti-Yelp. Launched in 2018 by Rich Skrenta, the restaurant app relies on data and expert reviews (rather than user reviews) to deliver a kind of curated, foodie-insider experience. A new Rich Skrenta project. Skrenta is a search veteran with several startups behind him. He was one of the founders of DMOZ,...

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SEO News and More

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