Search Engine Optimization News

New MarTech Today guide for Google Shopping, Amazon, and more

New MarTech Today guide for Google Shopping, Amazon, and more

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms....

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Warner Bros. renamed the Harley Quinn movie for better SEO

Warner Bros. renamed the Harley Quinn movie for better SEO

Warner Bros. has renamed the recently released film Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) to simply Harley Quinn: Birds of Prey. The reason? To make it easier for moviegoers to find tickets online, the company told The Verge Tuesday. The...

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Yelp launches ‘Showcase Ads’ and store visits attribution

Yelp launches ‘Showcase Ads’ and store visits attribution

This morning Yelp announced a new “video-centric” ad format, called Showcase Ads, as well as in-store attribution: Yelp Store Visits (YSV). Both offerings are aimed at national and multi-location brands. The company said these products were designed to address...

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Unconfirmed Google Search ranking update feels big

Unconfirmed Google Search ranking update feels big

Google seems to have pushed out some ranking algorithm change over the weekend that has resulted in a large shift in the rankings of many web sites. To be clear, Google has not yet commented on the speculation around this update or confirmed that an update even...

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Google resolves rejected Posts problem

Google resolves rejected Posts problem

Last week many local SEOs discovered that their Google Posts were being rejected. The speculated reason was that images in these Posts violated Google’s guidelines. However, according to a Tweet yesterday from Mike Blumenthal, a “fix” went live yesterday allowing new...

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Danny Sullivan to keynote SMX Advanced 2020

Danny Sullivan to keynote SMX Advanced 2020

We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his...

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Google adds Siri Shortcuts to its iOS apps

Google adds Siri Shortcuts to its iOS apps

Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.” Source: Google. Why...

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Dr. Martech and Mr. Hype: A Transformational Webinar

Dr. Martech and Mr. Hype: A Transformational Webinar

This post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite you into the conversation. The...

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Now, get your Google Shopping ads on Gmail, Discover, YouTube

Now, get your Google Shopping ads on Gmail, Discover, YouTube

Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed — starting the week of March 4 when those campaigns are opted into the Display...

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