Search Engine Optimization News

Google updates Search Console API infrastructure

Google updates Search Console API infrastructure

Google announced it has been working on upgrading the API for Google Search Console. Although Google said “the API is backward compatible and there are currently no changes in scope or functionality,” there are some changes you should be aware of. The...

read more
SEO myth-busting: What is not a Google search ranking factor

SEO myth-busting: What is not a Google search ranking factor

SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter about elements that Google has repeatedly stated don’t actually affect rankings. Here are some of the signals...

read more
Google extends lead forms to YouTube, Discovery campaigns

Google extends lead forms to YouTube, Discovery campaigns

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads....

read more
Will Google’s Ad Disclosure schema catch on?

Will Google’s Ad Disclosure schema catch on?

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on...

read more
Why SEOs should care about brand

Why SEOs should care about brand

I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree...

read more
5 tips for starting international PPC

5 tips for starting international PPC

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting.  Don’t rush into setting up international...

read more
Feedback optimization: A user-first approach to SEO

Feedback optimization: A user-first approach to SEO

In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) saved both of us loads of time and 2.) crushed it in search and social. (Update: that same client’s organic blog traffic is now up +776% Y/Y)....

read more
Google blows up ad headline font in new test

Google blows up ad headline font in new test

Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second headline appearing below it. The test was spotted by PPC hubbub. We have been able to replicate this on the Google mobile app. In...

read more

Get ALL Your SEO, WordPress & Divi News

Join Our Daily Roundup