Search Engine Optimization News

Setting up a Microsoft Audience ads campaign

Setting up a Microsoft Audience ads campaign

Microsoft Audience Ads is the native ad platform within Microsoft Ads that allows PPC advertisers to expand their reach for whatever products or services they are trying to sell. You can find many articles out there saying how expensive native advertising can be. I am...

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Communication tips for local businesses during COVID-19

Communication tips for local businesses during COVID-19

“The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at Reputation.com, highlighting the need for effective communication between businesses and...

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Desktop search is rising amid the work-from-home surge

Desktop search is rising amid the work-from-home surge

“Search is more important than ever,” said Rik van der Kooi, Microsoft Advertising’s corporate vice president. He noted that in the last downturn of 2008, “search outperformed all other formats. Given stay-at-home and online media consumption, consumers are doing more...

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SMX Overtime: How to manage and optimize B2B accounts

SMX Overtime: How to manage and optimize B2B accounts

In the “How to Manage and Optimize B2B Accounts” session at SMX West, attendees asked questions about the effectiveness of specific channels for a B2B audience, new market strategies and what types of assets to focus on by channel. In this article, I’ll answer these...

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Next up: PPC experts join Live with Search Engine Land

Next up: PPC experts join Live with Search Engine Land

On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third Live with Search Engine Land discussion. The conversation will focus largely on B2B advertising during this time. We’ll discuss how everyone is doing/adapting to...

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Google webmaster conference videos now available

Google webmaster conference videos now available

Google has published 8 videos, about 75 minutes of Google employees talking, from the Google Webmaster Conference event from last November. We published our five tips from that event back then but now you can watch most of the talks from that day on YouTube. The...

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Google Posts, ‘temporarily disabled,’ now back

Google Posts, ‘temporarily disabled,’ now back

Given the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates and other GMB features. Posts is one critical GMB tool that has been operating...

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SMX Overtime: Creating a video-first content strategy

SMX Overtime: Creating a video-first content strategy

Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that have come up around the current situation with social distancing. What recommendations do you...

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Microsoft Advertising expands UI redesign to more pages

Microsoft Advertising expands UI redesign to more pages

The new Manager account overview page in the redesigned Microsoft Advertising UIMicrosoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will...

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