In September 2020, Google launched local services ads to lawyers. Since my agency works with a lot of lawyers, we were very curious to see how these ads impacted where people click in the search results. At first, we assumed these ads were stealing...
Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link extensions mean “Advertisers can present many different features under categorized headers so that users can quickly...
As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu discusses highlights seven ways SEO is valuable.
The post The business value of SEO in 2021: From revenue generation to reputation and retention appeared first on Search Engine Watch.
Next month, the Search Engine Land experts are teaming up with senior marketers from global brands — like Microsoft and Adobe — and cutting-edge agencies — including Page Zero Media and RankHammer — to guide you through search marketing analytics at SMX Report, online...
In the next video interview, I drove out to the beautiful Croton-on-Hudson, in New York and met up with Dawn Beobide. Dawn is the Director of Marketing at Consumer Labs. She started doing SEO way back in the 1999. We began our conversation talking about Dawn’s history...
Google has quietly updated the product structured data help documentation to add a section for price drop appearance. In that section Google said it now supports displaying price drop rich results on snippets within English in the US, on both desktop and mobile...
In a blog post today, Google announced that they will make their alternative to third-party cookies available for public testing in Q2 2021. “Federated Learning of Cohorts (FLoC) … effectively hides individuals ‘in the crowd’ and uses on-device processing to...
In November, contextual links began appearing in Google’s featured snippets. Although it’s still in the testing phase, the potential for more links to appear in this high-visibility search result feature has SEOs concerned about what that may mean for their...
Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern experience, the company said. The new look has begun rolling out and will...
Newly released Chrome 88 adds features for developers looking forward towards the upcoming Page Experience update, which adds the relatively new Web Vitals metrics to any pre-existing user experience ranking signals. Web Vitals measure several things which are then...
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies.
The post Four marketing strategies to increase app store downloads and engagement appeared first on Search Engine Watch.
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.
The post B2B lead generation using Instagram Stories: Six tips with examples appeared first on Search Engine Watch.
Local SEO, Joy Hawkins, posted that Google has updated the form businesses use to “flag a review” within Google My Business as being inappropriate. The new form seems to offer additional options and a slightly updated workflow. What is looks like. The new form now...
Google has threatened to leave Australia and remove Google Search for Australian searchers if the Australian government forces the search company to pay to link to websites it lists in its search results. The news has caught wide media attention, as you would expect,...
[embedded content] In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for your campaigns. Here are the category winners: Lindsay Neilson from NP Digital worked with...
[embedded content] In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for your campaigns. Here are the category winners: Lindsay Neilson from NP Digital worked with...
Victorious’ Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more.
The post Top four SEO myths debunked: Director’s cut appeared first on Search Engine Watch.
Source: StatCounter Global Stats - Search Engine Market Share
LinkGraph CTO, Manick Bhan, explains how to use SEO A/B testing to measure the impact of specific website optimizations on keyword rankings.
The post How to perform SEO A/B testing in Google Search Console appeared first on Search Engine Watch.
Today’s SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay ahead of the search marketing curve.
The post 2021 Search marketing: The year of automation appeared first on Search Engine Watch.
DuckDuckGo served 102,251,307 search queries on January 11, breaking past the 100 million query milestone for the first time, according to the search engine’s traffic page. Daily average search queries served by DuckDuckGo. The letters (A-F) refer to privacy-related...