Google announced it has been working on upgrading the API for Google Search Console. Although Google said “the API is backward compatible and there are currently no changes in scope or functionality,” there are some changes you should be aware of. The...
SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter about elements that Google has repeatedly stated don’t actually affect rankings. Here are some of the signals...
Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads....
On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns...
On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns...
Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking mechanisms are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on Google and...
Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party data.
The post Five quick and easy ways to make surveys more effective for content marketing appeared first on Search Engine Watch.
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.
The post Foolproof guide to optimizing Shopify for SEO appeared first on Search Engine Watch.
At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters guidelines. Jennifer has been in the SEO industry for over twenty-years, and she has helped the community through her writing,...
Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels...
This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to help create powerful visualizations using your log files. These visualizations help...
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the...
Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on...
I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree...
Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international...
Marketers trying to run a highly successful internet marketing campaign know that sailing the podcasting ship can bring about the desired results. Are you still wondering whether or not to hop on board? This article can help you clear your doubts.
The post Podcasts and internet marketing: Are you missing the boat? appeared first on Search Engine Watch.
Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings. Business attributes are highlighted as icons when customers view a business’ profile on mobile, as shown below. The new Black-owned business...
In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) saved both of us loads of time and 2.) crushed it in search and social. (Update: that same client’s organic blog traffic is now up +776% Y/Y)....
Google has added support for image license metadata for licensable image label to both Google Search Console reports and the Rich Results test tool. Google said on Twitter “we are happy to announce support for Image License structured data in Search Console in...
Bing fully launched its new Bing Webmaster Tools Thursday, and with that, a brand new URL Inspection tool. The Bing URL Inspection tool allows you to inspect Bing indexed version of your URLs allowing to detect potential indexing issues due to crawl or not...
Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second headline appearing below it. The test was spotted by PPC hubbub. We have been able to replicate this on the Google mobile app. In...