Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The...
SEO team collaborations can amplify the audience reach and surpass your goals when you start from the top and work SEO strategies into every facet.
The post Boost SEO teamwork through unexpected collaborations appeared first on Search Engine Watch.
Google has confirmed that its January 2020 core update, which began Monday at noon, is now mostly done rolling out as of Thursday morning. Google said on the @searchliaison account “the update is mostly done, though as with any core update, it may take to two weeks to...
This infographic by Businessfinancing.co.uk breaks down each Amazon ad product and provides tips for getting started with your first Amazon ad campaign.
The post Everything small businesses need to know to launch a campaign on Amazon appeared first on Search Engine Watch.
Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google...
John Morabito, the Director of SEO at Stella Rising, invited me to his office in New York City to talk about branded search. There are many opportunities for success in search by looking at branded search — brand names, product names, other uses of your names with...
After Google Ads announced it would be sunsetting average position, Microsoft Advertising introduced impression share reporting metrics but said it would continue showing average poistion as well. That always felt a bit half-hearted, though, particularly when most...
Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from...
Techniques for creating a diverse link profile through anchor text variations. Details on how Google perceives your site, how to use LSI keywords, and more.
The post Anchor text variations: Your key to link profile diversity appeared first on Search Engine Watch.
Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had...
Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and Target CPA bidding. It’s now available for Target ROAS campaigns. The screenshot...
Clarity on how to tackle the biggest challenges, prioritizing marketing efforts for audiences and effectively communicating a content strategy.
The post The three pillars behind every successful content strategy appeared first on Search Engine Watch.
The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more review management solutions, sentiment analysis monitoring services, and agencies engaged in...
After running responsive search ads in open beta for several months, advertisers in all available markets can now set up responsive search ads in their Microsoft Advertising accounts. Recommendations for RSAs. Responsive search ads (RSAs) are available via the web UI,...
Back in May Google released a redesign for the mobile search results with a new black “Ad” label and favicons by the URLs in the organic search result snippets. Several months after that launch, Google is now rolling out this redesign to desktop search results. The...
Google has announced on the @SearchLiaison Twitter handle this morning that it is rolling out a new core update later today – the first core update for 2020. Google generally now rolls out these algorithmic updates every few months or so. The announcement. Google said...
Over the weekend Darren Shaw pointed out and Mike Blumenthal posted about the new Google My Business Provider program (MBP) being rolled out. It supplants the now shuttered Google Trusted Verifier Program. Both programs have the same goal: simplify verification of...
Google has posted an update informing us that the Google rich result testing tool can now report on unloadable embedded resources. Google rich results test. This tool tests to see if your pages have the necessary markup to show rich results in Google search. It can...
William Álvarez, the Director of Organic Search at Catalyst, invited me to his office, 3 World Trade Center, to chat about SEO. We spoke mostly about his thoughts on why structured data is not just important today for getting richer results in Google but his thoughts...
Your chance to save up to $450 on a seat at Search Marketing Expo expires this Saturday night. Don’t wait — register now and join us February 19-20 in San Jose for an all-new agenda featuring 85+ sessions organized into three lanes with no limits: SEO, SEM/PPC, and...
Locksmiths has always been a troubled category on Google. For years, honest local locksmiths have been crowded out by fake listings and fabricated reviews. Every so often an article calls that to our collective attention. Sprawling network of fake locations. Most...
