DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in...
Are you and your search marketing colleagues asking these difficult questions as you plan for 2021? How can my organization win new customers?Where can I eliminate PPC campaign waste?What’s the secret to SEO success in 2021? Get actionable answers to these and more...
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue...
The next SEO I sat with to interview is named Elie Orgel, he is the Director of Marketing at Rosenblum Law Firm. He has been doing SEO for about ten years now and works in a pretty competitive space now. In part one of our conversation, we spoke about his career and...
Google has confirmed it fixed a bug where some sites with manual actions were not seeing those manual actions in Google Search Console. Daniel Waisberg from Google said Monday morning, “Everything should be back to normal.” Manual actions disappeared. For some sites...
What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.
The post How social media influence 71% consumer buying decisions appeared first on Search Engine Watch.
Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can use local SEO to dominate search and translate it into sales this holiday season.
The post Five SEO tips to dominate local search this holiday season appeared first on Search Engine Watch.
Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services) and Google Screened (professional services). And recently the company started making the Google Guaranteed...
A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a few.
The post Top six reasons you should caption your social media video content appeared first on Search Engine Watch.
Toby Nwazor takes a look at what email marketing has been like in the year 2020, and what successful email marketers did differently that helped them to dominate the field for most of the year.
The post Email marketing in 2020: Four key things that made the difference appeared first on Search Engine Watch.
There are widespread reports that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you are not alone. Daniel Waisberg from Google said he is investigating these reports. What is a manual...
Google unveiled the Page Experience update in May, coupling that announcement with a new set of metrics called Core Web Vitals and laying out its plan to remove the AMP restriction on its Top Stories carousel. Last week, the company revealed that the page experience...
Nearly half of your customers are on social media. The question is: how are you going to convince them to get to you and convert?
The post Harness the power of integrated CRO and social media appeared first on Search Engine Watch.
After what appears to be several years in development, Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions...
In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts — unless the advertisers opted-out of the pilot program. It caused a big stir, but then nothing much seemed to happen....
A year after officially closed down the old version of Google Search Console, it has announced on Twitter that it migrated the disavow link tool from the old Search Console to the new Search Console. Google said “today we’re completing the migration of the Disavow...
Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post...
Need to improve your link building strategy? Here’s how to get started with your on-page and off-page SEO.
The post Top strategies behind link building success appeared first on Search Engine Watch.
As we speed towards the end of yet another an absolutely unparalleled year, search marketers like you are reflecting on what’s changed and preparing for what comes next… Constant evolution of SERPs Critical skills for future SEO success Growing importance of...
Michael Lewittes, a veteran entertainment journalist who worked at numerous large media outlets, started his entertainment news site Gossip Cop and later sold it to a private equity firm at the top of the site’s performance. We discussed how he did it and how he...
Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not...