There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public...
I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for Search and Advertising at Microsoft. She has been with Microsoft on and off for a long time, since before it was called Bing — seeing the...
Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression (a...
PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. Discover how it reinvents user experience and presents opportunities for content creators.
The post Interview with Lior Davidovitch, the founder of PUBLC appeared first on Search Engine Watch.
Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.
The post How A/B and multivariate testing can skyrocket your social media conversions appeared first on Search Engine Watch.
Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines and say these...
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
The post The three most critical marketing metrics to measure right now appeared first on Search Engine Watch.
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for...
Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot...
![What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]](https://seotradenews.com/wp-content/uploads/what-will-publishers-do-when-google-lifts-the-amp-restriction-on-top-stories-video.jpg)
[embedded content] As Google lifts the AMP restriction on its Top Stories section in favor of page experience factors next year, it will also open up the framework’s exclusive benefit to all sites: eligibility for increased visibility and traffic from the Top Stories...
A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith. Turns out John is a Google bot. A Google spokesperson told the Wall...
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies that qualify under one or more of the following...
The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to...
By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales.
The post How to build your brand authority through content marketing appeared first on Search Engine Watch.
![What publishers need to consider before dropping AMP [Video]](https://seotradenews.com/wp-content/uploads/what-publishers-need-to-consider-before-dropping-amp-video.jpg)
[embedded content] Next year, Google will lift the AMP restriction on its Top Stories section and instead use page experience factors to determine what content shows up in the Top Stories. This news has publishers reevaluating AMP and their mobile strategy. During our...
The CHEQ PPC dashboard. Image: CHEQ.CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising...
Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson,...
Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more.
The post Google advanced search: Six powerful tips for better SEO appeared first on Search Engine Watch.
Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s...
When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the varying abilities to manage a variety of file formats. Though most players say they support...
Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping ads across mobile search results. Now it’s bringing that change to desktop. You can see in the mobile...