Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
Google appears to be testing local car and auto dealership inventory in the Google Search results. Google has not commented on this news yet but you may be able to access local automobile inventory in the US by visiting google.com/local/cars. What it looks like. When...
Microsoft’s Advertising Partner Summit begins today and includes the announcement of multiple new product updates and insights. Here are some of the key announcements: Video ads in the Microsoft Audience Network. With over $5 billion spent on video ads in 2020,...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
A traffic drop or decline is something all of us have come across on multiple occasions. Here’s how to diagnose and deal with it
The post Diagnosing a traffic drop? Just breathe! appeared first on Search Engine Watch.
Health insurance providers hoping to advertise on Google Ads will have until June 2, 2021 to complete the certification and provide proof that they are permitted under state law to sell health insurance. The certification is another effort by Google Ads to ensure...
The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize Conversions and Maximize Conversion Value bid strategies, respectively, Google announced Tuesday. Moving forward, Maximize Conversions will have an optional tCPA...
Registration is open for Search Engine Land’s SMX Advanced — happening for the first time in a 100% virtual environment. Join us online — June 15-16 — for the premier training opportunity for elite search marketers. Register by May 8 to lock in Super Early Bird rates...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
On April 8, 2021 Google released a targeted search algorithm update named the product reviews update. That update, according to Google, should be finished rolling out by this week, since it was a two-week rollout period. The thing is, it looks like the bulk of this...
A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default across WordPress sites was put forth on Sunday. It is estimated that over 40% of all sites use WordPress (according to W³Techs), meaning that if...
Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google is pushing off...
Google has postponed the rollout of the page experience update, one of the reasons for doing so is to give site owners more tools to improve their pages for this update. With that, Google launched some new features in Google Search Console to aid developers with...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
The post The search dilemma: looking beyond Google’s third-party cookie death appeared first on Search Engine Watch.
Eric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote about a case in Michigan where a law firm had a 1-star review left that had no text in it. [We also covered it in our daily brief a while back.]...
Consumer habits have changed, and whether these changes are here to stay has yet to be seen. With consumers’ lives upended by COVID-19, many advertisers are looking to capitalize on the here-and-now as search demand shifts across various consumer categories. Although...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...
Brand safety has been top of mind for many companies over the past year, and Google’s new dynamic exclusion lists help advertisers avoid showing ads near content they wish to avoid. “Once advertisers upload a dynamic exclusion list to their Google Ads account, they...
Automation elicits a range of emotions, which is true outside of marketing as well. Within the context of marketing, we should be used to it. In fact, some of us are already so used to it that we use automated tools all the time. Nevertheless, skepticism and distrust...