Search Engine Optimization News

Facebook CCPA compliance challenges: Limited Data Use

Facebook CCPA compliance challenges: Limited Data Use

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for...

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WSJ: GoogleBot can add products to shopping carts

WSJ: GoogleBot can add products to shopping carts

A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith. Turns out John is a Google bot. A Google spokesperson told the Wall...

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Facebook Ads boycott: What will be the measure of success?

Facebook Ads boycott: What will be the measure of success?

The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to...

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What publishers need to consider before dropping AMP [Video]

What publishers need to consider before dropping AMP [Video]

[embedded content] Next year, Google will lift the AMP restriction on its Top Stories section and instead use page experience factors to determine what content shows up in the Top Stories. This news has publishers reevaluating AMP and their mobile strategy. During our...

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Ad fraud prevention firm CHEQ enters PPC market

Ad fraud prevention firm CHEQ enters PPC market

The CHEQ PPC dashboard. Image: CHEQ.CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising...

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The pillars of successful link building

The pillars of successful link building

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson,...

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Usage of voice has plateaued — for now

Usage of voice has plateaued — for now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s...

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Google is streamlining ‘Ad’ labeling for Shopping ads

Google is streamlining ‘Ad’ labeling for Shopping ads

Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping ads across mobile search results. Now it’s bringing that change to desktop. You can see in the mobile...

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