As we covered in our newsletter Tuesday morning, there has been a lot of speculation around a Google search ranking update over the weekend. Google has now somewhat confirmed an update, but said, “We did, actually several updates, just as we have several updates in...
Local SEO community chatter began last week with a question: Did your listings experience a drop in rank last week? Then on Nov. 6, a tweet from Austin Holdsworth (co-author of this article) went out: He wasn’t alone. The local SEO community was a consistent...
Earlier this year, Google teased several updates for Local campaigns. The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and...
One of the best parts of Google My Business was that you were able to dial a phone number and speak to someone at Google about your Google My Business listing. So if you had an issue with how your business was showing up in Google Search or Google Maps, someone at...
It seems Google is helping out local businesses… or is it? On Oct. 2, we spotted something new happening to title tags in Google UK search results – location names were being added to truncated title tags, despite these not being present in the original title tags....
On Oct. 31, Google announced the launch of its Site Kit WordPress plugin that, “enables you to set up and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content.” This plugin allows you...
Email marketing is one marketing tool that remains powerful even after all these years. A roundup of effective tactics with examples.
The post 12 Email marketing best practices for sales appeared first on Search Engine Watch.
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and...
DuckDuckGo has joined the World Wide Web Consortium (W3C), the search engine announced on Monday. As a member of the international organization, DuckDuckGo says it will contribute to “global standards with privacy in mind as part of our mission to raise the standard...
We have a special video interview for you all at Search Engine Land. We interviewed Danny Sullivan, the founder of Search Engine Land and the search community, in a two-part series. In part one, we asked Danny about his early days in the industry to him ultimately...
Like many of my search colleagues, I genuinely enjoy seeing my search engine optimization (SEO) projects succeed. I like seeing client sites in Position Zero. I like seeing client listings in the People Also Ask section of a search engine results page (SERP). I...
Marketers have misconceptions about bounce rate, confusing it for “exit rate” or something else. A quick-fire guide to become a bounce rate aficionado.
The post Want to reduce your bounce rate, but what does that actually mean? appeared first on Search Engine Watch.
European antitrust chief Margrethe Vestager said yesterday at a conference that Google’s efforts to drive more traffic to European comparison shopping rivals have essentially failed. This is a reversal of her previous, qualified support for the changes Google made in...
Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide...
U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020, up from $148.6 billion predicted for 2019, according to research firm BIA/Kelsey’s U.S. Advertising Forecast for 2019. Local marketing growth is being driven by low...
What is page speed optimization and how important is it to your overall website ranking? Tips, insights, and a Google recommended checklist included.
The post Page speed optimization: Six areas to focus on for better SEO results appeared first on Search Engine Watch.
One of the hottest topics and hotly debated threads on r/ppc is about rates and what you should charge. What does an agency charge? What should I charge as a freelancer? How do you charge if you do work on Amazon versus Google or Facebook? Different ways to charge...
When a client asks to add a new service to their account, it’s usually an easy upsell… unless they’ve requested a service your agency doesn’t currently offer. That’s when many agency leaders fall into “panic” mode. Not wanting to lose the account, they automatically...
Ads are coming to Uber Eats. TechCrunch reported that Uber is seeking an executive to help develop and run a new ads business. Under pressure. This makes sense for several reasons. Restaurants have been conditioned by other ad platforms, including Google and Yelp, to...
Aja Frost, senior SEO strategist at Hubspot, explains how she helped restructure the SEO strategy at the company. Specifically how Hubspot uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content. Our...
Did you know? SMX East is happening next week — November 13-14 in New York City — and there’s still time to buy your ticket. This year’s agenda is the biggest one the Search Engine Land experts have ever created: 100+ search marketing sessions covering SEO, SEM, CRO,...
