Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus,...
COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.
The post Guide to get started with your ecommerce business appeared first on Search Engine Watch.
Microsoft Audience Ads is the native ad platform within Microsoft Ads that allows PPC advertisers to expand their reach for whatever products or services they are trying to sell. You can find many articles out there saying how expensive native advertising can be. I am...
“The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at Reputation.com, highlighting the need for effective communication between businesses and...
Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. Google also created a new technical support group for eligible health organizations....
“Search is more important than ever,” said Rik van der Kooi, Microsoft Advertising’s corporate vice president. He noted that in the last downturn of 2008, “search outperformed all other formats. Given stay-at-home and online media consumption, consumers are doing more...
In the “How to Manage and Optimize B2B Accounts” session at SMX West, attendees asked questions about the effectiveness of specific channels for a B2B audience, new market strategies and what types of assets to focus on by channel. In this article, I’ll answer these...
On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third Live with Search Engine Land discussion. The conversation will focus largely on B2B advertising during this time. We’ll discuss how everyone is doing/adapting to...
There are loads of coding for beginners resources out there, but often they don’t actually start at the very beginning. Here we’re going to look at common roadblocks encountered by beginners trying to learn to code. You may know that source code is almost always just...
Google has published 8 videos, about 75 minutes of Google employees talking, from the Google Webmaster Conference event from last November. We published our five tips from that event back then but now you can watch most of the talks from that day on YouTube. The...
Given the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates and other GMB features. Posts is one critical GMB tool that has been operating...
Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that have come up around the current situation with social distancing. What recommendations do you...
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing.
The post Nine tactics to improve your PPC campaign performance in 2020 appeared first on Search Engine Watch.
On Friday we hosted our second Live with Search Engine Land, with four leading local SEOs discussing how local and multi-location businesses are coping with the coronavirus crisis. Google My Business was a central topic and there were numerous questions about how to...
[embedded content] Last week, Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19. They spoke extensively about Google...
“This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Able last week. Her business, selling the series of specialized classroom materials she developed, is in its second year. Able sells exclusively on Amazon and relies on its Fulfillment...
Kevin Doory and I have an unusual history, he is good friends with two of my employees at RustyBrick. In fact, he use to work with one of them about a dozen years ago. So sitting down and chatting with Kevin was espesially fun. Kevin works at AutoRevo as the director...
Google announced this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose whether to show performance data for your property directly in search results. Google also now lets you choose which types of...
The new Manager account overview page in the redesigned Microsoft Advertising UIMicrosoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will...
Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in...
“Small businesses often get squeezed and forgotten about, but are hugely important for the economy,” said Chris Green, head of marketing innovation at Footprint Digital, “and at a human level, knowing what to do at a time like this is tough.” With the coronavirus...