Bing Ads enhances Overview tab, makes it easier to save, share reports

September 10, 2018

bing-ads-save-share-reports-e1536609676344-800x430 Theme Builder Layout

Bing Ads is making several reporting updates for the web interface that are aimed at making it easier for advertisers to analyze their account performance.

Share and save reports from Campaign and Account Summary pages

First is the option to save, schedule and share reports you create from the Campaign page and Account Summary page, as shown in the screen shot above.

When you opt to download a campaign or account summary report, the download window now includes options to email a report to specific people at a regular frequency, such as daily, weekly or monthly. Users can then save their reports, all of which can be found under a new “Saved Campaign Reports” menu item in the left navigation in the Bing Ads interface.

Overview tab updates include ability to take action

New visuals in the Overview tab — available at the account and campaign levels — include top changes, keywords and “what people searched” tiles.

The top changes tile shows campaign data at the account summary level and ad group data at the campaign level. You can filter the chart to show biggest gainers, decliners or both and chose one of 10 metrics available.

From the “what people searched” tile, advertisers can see and sort search query performance data by spend, clicks and impressions. What’s even more helpful is that users can add or exclude queries right from the tile.

bing-ads-overview-what-people-searched-for-800x477 Theme Builder LayoutFinally, the devices tile in the Overview report has an updated visualization and support for period-over-period comparisons.

Bing says it will continue to build out the Overview tab with more visualizations.

These features appear to still be rolling out, so you may not see them quite yet in your accounts.


Share this article:
 

eHost-square-ad Theme Builder Layout

We’re listening.

Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn:

SHARE IT HERE:

Related Posts

smx-overtime-managing-your-online-business-reviews Theme Builder Layout

SMX Overtime: Managing your online business reviews

Last month I spoke at SMX East about scaling online reputation management – specifically reviews. At the end of my presentation, “14 Tips to Scale Reviews Across Multiple Locations,” I fielded a number of fantastic questions from session attendees and wanted to...

Get ALL Your SEO, WordPress & Divi News

Join Our Daily Roundup

SEO News and More

Subscribe ToThe Weekly SEO Trade News Updates

Get the latest SEO, SEM and SMM marketing intel, tips and tricks from one of the best SEO Gurus online. 

Every Tuesday morning we send out an aggregated email listing all new posts on SEO Trade News.

Excellent! Now check your email to confirm your subscription.