Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM.
While the Salesforce Sales Cloud is marketed primarily to sales professionals, it is also an important tool for marketers. Marketing teams use Salesforce to measure how their campaigns impact sales pipeline, customer acquisition, and revenue. But that data can be misleading if it only includes online conversions. Consumers call businesses billions of times a day. Passing intelligence on callers into your CRM enables marketers to measure your true ROI, deliver better experiences and drive significantly more customers from your campaigns.
Get this eBook from DialogTech to learn more. Visit Digital Marketing Depot to download “Optimizing Marketing ROI with Salesforce and Call Analytics.”