5 Tips On Creating Trust With Your Website Visitors

July 4, 2018

Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won’t get many sales no matter how many visitors your website has.

images3 Theme Builder LayoutThere are four things that you should do to show your website visitors that your company can be trusted:

1. Show that your website represents a real company

It’s amazing how many Internet businesses don’t list their postal addresses. Do these businesses have something to hide? If your customers don’t know who you are and where you live they might refrain from doing business with you.

Real life example:

You can find our full contact information here. We link to that page at the bottom of every web page. In addition, our full postal address is listed in the footer of every web page. We do this to make sure that our visitors know who we are.

What you should do on your own website:

If you’re serious about your business show your visitors that you have nothing to hide. List your full contact information on your website.

2. Show your website visitors why your company is better

Why should someone buy from you and not from your competitors? Is there anything that distinguishes you from the rest?

Real life example:

We distinguish ourselves from other SEO software companies by using only ethical search engine optimization methods. Our products do not use any shady tactics that will get your website banned from search engines.

We also have a page depicting the difference in our web hosting technology versus our competition. Brag about your upside!

What you should do on your own website:

Show your website visitors how you’re different and why they should use your products or services instead of the ones of your competitors.

3. Show your visitors that other people tested it before with reviews and comments

If other people have tested your products and services then it’s less risky for new customers to buy from you. Your website visitors want to be reassured that you’re a serious business.

If your company or your product has received reviews and comments your visitors. If your current customers have something positive to say about your products or services, list these testimonials on your website.

What you should do on your own website:

Show your visitors how other people benefited from your products and services and what other people say about you.

4. Offer your website visitors guarantees

Web surfers don’t like risks. That’s why guarantees will help you to sell more.

Real life example:

It is 100% risk-free to test our products. We offer three guarantees to make it as safe as possible to buy our products:

    1. MHS offers a 100% Money Back Guarantee on all of our web hosting services, if you are unhappy for any reason within 30 days of purchase we will refund 100% of your money.
    2. We also have a 100% Satisfaction Guarantee on our Web Design Services, the initial graphic design of your website is guaranteed to meet your satisfaction or we’ll redo it.
    3. MHS also offers a TOP 10 Guarantee with our Platinum SEO Plan, we guarantee we’ll keep you in the TOP 10 of Google, Yahoo and Bing or your money back.

What you should do on your own website:

Show your website visitors that you’re 100% sure that your product or service really delivers. Give strong guarantees so that your website visitors can only win if they try your products.

5. Create Trust with Trust Seals

There are several companies that offer trust seals for your website. These companies do anything form verifying your security on checkout, to periodic scans of your website for viruses and malware.

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Real life example:

MHS includes three Security Seals on its website. Each one provides a different services, and comes a different price level from its vendor.

  • The Commodo Seal checks our website security hourly to ensure all orders are encrypted.
  • The Site Lock Seal also checks our security, but also checks for any hacker intrusions that may be occurring on our web server.
  • The McFEE Security Seal checks for Malware and Viruses hourly by scanning every file on our website.

What you should do on your own website:

We recommend the Site Lock Seal to our customers, it’s inexpensive and the most effective at it’s price point. Not only does it give your visitors a feel of trust, it can give you piece of mind that your website is being checked for intrusions.

It’s important to have a trustworthy website if you want to sell something on the Internet. Show your visitors that your business is real and that they can trust you by using the tips above.

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