SEO News

E-commerce category pages outperform product detail pages in SERPs

E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across nearly 30 top U.S., e-commerce sites ranking for more than 25...

Google adds new image license metadata for licensable image label

Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that...

A quick guide to understanding Google’s quality rater guidelines

“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC. Gomes’ statement highlights the document’s relationship with Google’s algorithm, yet despite its relevance for publishers and...

SMM News

WordPress News

How to make a WordPress website

Have you always wanted to create your own website? WordPress is the way to go! Whether you want to create your own personal blog, an online store, or a business website – with WordPress, creating your own website is easy as pie. If you know what you’re doing, of...

Publishing Break

The Tavern is taking a break for the week as both of its authors are out. We’re happy about expanding families, and saying “boo” to the flu. In the meantime, here are some of my favorite WordPress-powered sites that I follow and learn from: Finally, the podcast I did...

Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

Melina Reintjens After getting her Master’s in Art & Visual Culture, Melina worked in the cultural sector, editing and writing all kinds of texts. She enjoys applying her writing skills and eye for detail in the blog team at Yoast. Things are always on the move in...

Yoast SEO 13.1: Schema.org structured data enhancements

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Yoast SEO 13.1 and WooCommerce SEO 12.6 are out today! In these two updated SEO plugins, you’ll find several...

How to improve your writing style: 6 tips to write an attractive text

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes....

DIVI News

Add More Icons to the Social Media Module with Divi Icon Party

Divi’s social media module lets you choose from several social networks to add follow buttons anywhere you want within your Divi layouts. The module includes a few of the most popular social networks, but this can be limiting if you want to include networks that are...

How to Become a Virtual Assistant

A virtual assistant (VA) is someone who performs any number of administrative, creative or marketing tasks for clients. The client may be another VA who needs assistance, an individual or solopreneur, or a company or organization. While some VAs may work a full-time...

How to Add Slide-In Product Info to Your Divi Product Page

The way you design your product pages says a lot about your shop in general. Your product page’s design is an important part of the purchase experience, so going the extra mile is often worth it. If you’re looking to create a product page that is a bit more...

What Are Transition Words and How Can They Improve Your Writing and SEO?

Transition words are everywhere, even if you don’t notice them. Without them, language would be dry and robotic, with abrupt changes from one sentence to the next. To maximize the quality and readability of your web content, it’s essential for you to be aware of these...

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SEO News and More

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