SEO News
E-commerce category pages outperform product detail pages in SERPs
E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across nearly 30 top U.S., e-commerce sites ranking for more than 25...
How to make the most of Google’s “People also ask” results
We may have no power over Google’s SERP elements but here’s how digital marketers can boost their clients’ organic visibility through “People also ask”.
The post How to make the most of Google’s “People also ask” results appeared first on Search Engine Watch.
Google adds new image license metadata for licensable image label
Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that...
A quick guide to understanding Google’s quality rater guidelines
“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC. Gomes’ statement highlights the document’s relationship with Google’s algorithm, yet despite its relevance for publishers and...
How digital commerce marketing is reshaping search, marketplaces and social
SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven by retailers that, seeing the...
SMM News
How to tackle rising Facebook CPAs
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your...
Are Twitter Stories coming? The company buys Stories app developer Chroma Labs
Twitter has acquired Chroma Labs, the company behind the Chroma Stories app — a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on various social sites. Twitter confirmed the Chroma Labs team will join Twitter’s...
Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. YouTube tests a donate...
TikTok: The next marketing platform for brands
TikTok recently incorporated paid advertising, Nike and Disney have already taken the lead. Tips to help your brand get started with TikTok marketing.
The post TikTok: The next marketing platform for brands appeared first on Search Engine Watch.
Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram...
WordPress News
How to make a WordPress website
Have you always wanted to create your own website? WordPress is the way to go! Whether you want to create your own personal blog, an online store, or a business website – with WordPress, creating your own website is easy as pie. If you know what you’re doing, of...
Publishing Break
The Tavern is taking a break for the week as both of its authors are out. We’re happy about expanding families, and saying “boo” to the flu. In the meantime, here are some of my favorite WordPress-powered sites that I follow and learn from: Finally, the podcast I did...
Timeless SEO tips: 6 universal SEO tactics that never go out of fashion
Melina Reintjens After getting her Master’s in Art & Visual Culture, Melina worked in the cultural sector, editing and writing all kinds of texts. She enjoys applying her writing skills and eye for detail in the blog team at Yoast. Things are always on the move in...
Yoast SEO 13.1: Schema.org structured data enhancements
Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Yoast SEO 13.1 and WooCommerce SEO 12.6 are out today! In these two updated SEO plugins, you’ll find several...
How to improve your writing style: 6 tips to write an attractive text
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes....
DIVI News
3 Effortless Scroll Motion Effects You Can Add to Your Headlines with Divi
Divi’s new scroll effects bring tons of new design possibilities to the pages you build. You can add a customized scroll effect to each container and synchronize the effects accordingly. This design freedom easily helps you highlight certain content in an elegant way....
Add More Icons to the Social Media Module with Divi Icon Party
Divi’s social media module lets you choose from several social networks to add follow buttons anywhere you want within your Divi layouts. The module includes a few of the most popular social networks, but this can be limiting if you want to include networks that are...
How to Become a Virtual Assistant
A virtual assistant (VA) is someone who performs any number of administrative, creative or marketing tasks for clients. The client may be another VA who needs assistance, an individual or solopreneur, or a company or organization. While some VAs may work a full-time...
How to Add Slide-In Product Info to Your Divi Product Page
The way you design your product pages says a lot about your shop in general. Your product page’s design is an important part of the purchase experience, so going the extra mile is often worth it. If you’re looking to create a product page that is a bit more...
What Are Transition Words and How Can They Improve Your Writing and SEO?
Transition words are everywhere, even if you don’t notice them. Without them, language would be dry and robotic, with abrupt changes from one sentence to the next. To maximize the quality and readability of your web content, it’s essential for you to be aware of these...
SEARCH ENGINE OPTIMIZATION NEWS
Information from MGM Data Breach Ends Up on the Dark Web
...
E-commerce category pages outperform product detail pages in SERPs
...
Why your WordPress e-commerce solution has to be secure (and how to do it)
...
3 Effortless Scroll Motion Effects You Can Add to Your Headlines with Divi
...
How to make the most of Google’s “People also ask” results
We may have no power over Google’s SERP elements but here’s how digital marketers can boost their clients’ organic visibility through “People also ask”.
The post How to make the most of Google’s “People also ask” results appeared first on Search Engine Watch.
Google adds new image license metadata for licensable image label
...
A quick guide to understanding Google’s quality rater guidelines
...
How digital commerce marketing is reshaping search, marketplaces and social
...
Add More Icons to the Social Media Module with Divi Icon Party
...
How to make a WordPress website
...
Google: Spam less than 1% of Maps content
...
How to Become a Virtual Assistant
...
Most Recent Articles
How to tackle rising Facebook CPAs
Information from MGM Data Breach Ends Up on the Dark We…
E-commerce category pages outperform product detail pag…
Why your WordPress e-commerce solution has to be secure…
3 Effortless Scroll Motion Effects You Can Add to Your …
How to make the most of Google’s “People also ask” resu…
Google adds new image license metadata for licensable i…
A quick guide to understanding Google’s quality rater g…
How digital commerce marketing is reshaping search, mar…
Add More Icons to the Social Media Module with Divi Ico…
