Search Engine Optimization News

Conversions by time columns now available in Google Ads.Google has rolled out new conversion reporting columns that capture when a conversion actually occurred. Reporting conversions by time. The six new columns are: Conversions (by conv. time)Conv. value (by conv....

Facebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled to happen in September, the company pushed the move to February, giving advertisers more...

Creating accurate projections of your future paid search spend is a really important part of your overall media buying plan. How often have you been asked, how many leads would we get if we increase media spend by X. Or considering that our conversion rate is 19%...

Bing is testing a new image carousel featuring a preview of the image accompanied by the page title and domain name on its main search results page. “We’re experimenting with it on a set of image answer queries,” the Bing Images team said. The test was spotted by...

The future of search begins with a “v” — as in voice and visual search. While “voice search” (on smart speakers) hasn’t taken off, as we enter the era of “ambient computing,” it’s clear that voice will be the universal interface for an increasingly diverse array of...

Google seems to be having issues showing new and fresh content from web sites and publishers. This seems to be impacting both large and small publishers, including the Wall Street Journal, New York Times, CNN and even this site, Search Engine Land. Confirmed. At...

Google introduced audiences to Search ads over seven years ago with the creation of RLSA. A whole bunch of improvements have happened since then. If you want to be at the cutting edge of using audiences, you need to familiarize yourself with the latest additions to...

SEOs have been adapting to the ranking shifts that occur when Google’s now roughly-quarterly core algorithmic updates roll out. While Google has told us in the past that there is “no fix” for a site that is negatively impacted by these types of updates, good SEOs...

Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks. Afiinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The...

Dan Shure, a piano teacher gone SEO, spent some time chatting with me about some SEO topics. We talked about how he went from being a piano teacher and petty much broke, to an SEO that makes a nice living. Dan talked to me about his theories around Google core...

Google is getting ready to change how it presents content in search results pages in France and throughout Europe. This follows on the heels of the new European Copyright Directive that first rolled out in France. The Copyright Directive is intended to generate fees...

Google has released a sound recording application for its newly released Pixel 4 smartphone. Simply called Recorder, the app recognizes speech and uses artificial intelligence to produce a written transcription of the recording. Users can search for words and phrases...

Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of the search advertising market is expected to grow as Google’s shrinks over the next two years, according to estimates released...

You’re no ordinary search marketer… so why settle for ordinary search marketing training? Join us at Search Marketing Expo — SMX® East, November 13-14 in NYC — the only industry event that’s programmed by the Search Engine Land editors. The hand-crafted agenda...