The real-world impact of keyword stuffing in Google My Business

Keyword stuffing has been a hot topic in the Google My Business world for a long time. Keyword stuffing or “adding descriptors” to your name on Google My Business is when someone adds words to their business name on GMB that aren’t part of that business’s actual legal...

Google search rankings algorithm check-in; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...

As UGC gets a pandemic bump, brands need to leverage customer content now

Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and...

Events of the future will be hybrid and “always on”

“Reinventing Live,” the new book by Denzil Rankine and Marc Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on right now, whether as event organizers of attendees. Most...

Microsoft Bing opens Content Submission API as beta

Bing announced the Content Submission API is now in more of a public beta phase after being in a private beta for over two-years now. The Bing Webmaster Team said now, in addition to the URL submission API, it now gives publishers and site owners “the ability to...

Why killing your content marketing makes the most sense

“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why

The post Why killing your content marketing makes the most sense appeared first on Search Engine Watch.

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...

Ready to go out on your own? Building a digital marketing business from scratch

“Have you ever thought of starting your own business?” Jack asked me during a phone call in early 2018. “No,” I replied. Of course, the answer was “no.” Why would I have ever thought of starting my own business? No one in my immediate family had a business, and my...

Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from...
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SEO Basics: What is keyword research?

Willemien Hallebeek Willemien is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines. If you have a business nowadays,...

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The real-world impact of keyword stuffing in Google My Business

Keyword stuffing has been a hot topic in the Google My Business world for a long time. Keyword stuffing or “adding descriptors” to your name on Google My Business is when someone adds words to their business name on GMB that aren’t part of that business’s actual legal...

Google search rankings algorithm check-in; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning,...

Events of the future will be hybrid and “always on”

“Reinventing Live,” the new book by Denzil Rankine and Marc Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on right now, whether as event organizers of attendees. Most...

Microsoft Bing opens Content Submission API as beta

Bing announced the Content Submission API is now in more of a public beta phase after being in a private beta for over two-years now. The Bing Webmaster Team said now, in addition to the URL submission API, it now gives publishers and site owners “the ability to...

SMM News

WordPress News

7 Best WordPress Restaurant Menu Plugins

These days, it’s common to check out restaurant reviews, pictures, and menus before you go out to eat. If you run a restaurant (or manage a website for one) displaying your menu online can be a fantastic way to help customers decide if they want to visit. That’s where...

WordPress Widgets: The Complete Guide

There are many reasons why WordPress is so popular, including its flexibility. For example, WordPress widgets help you perform easy and effective customizations. Understanding how these modules work can help you optimize and enhance your site – specifically your...

A Laptop and a Dream: Your Home Office Should Meet Your Needs

I began my journey into remote work while teaching English as a Second Language (ESL) in South Korea. I was 23 years old at the time. By day, I spent my time wrangling elementary and middle-school kids. At night, I was writing tutorials, building themes and plugins,...

How to Add Video Transcripts to WordPress Posts or Pages

In the current state of the web, pretty much every website needs to work with video in some way. Not only does Google prioritize articles and pages that have videos embedded (especially from YouTube), but users also clamor for video content wherever and whenever they...

DIVI News

7 Best WordPress Restaurant Menu Plugins

These days, it’s common to check out restaurant reviews, pictures, and menus before you go out to eat. If you run a restaurant (or manage a website for one) displaying your menu online can be a fantastic way to help customers decide if they want to visit. That’s where...

Divi Design Showcase: New Submissions from April 2021

It’s that time again for our monthly Divi Showcase, where we take a look at ten amazing Divi websites made by our community members. Each month we showcase the best Divi websites that were submitted from our community and today we want to share with you the top ten...

WordPress Widgets: The Complete Guide

There are many reasons why WordPress is so popular, including its flexibility. For example, WordPress widgets help you perform easy and effective customizations. Understanding how these modules work can help you optimize and enhance your site – specifically your...

Download a FREE Blog Post Template for Divi’s Produce Box Layout Pack

Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new freebies. In the past, we shared the beautiful Produce Box Layout Pack. To help you get your website up and running as soon as...