Google Caffeine – What does this mean for you?
Last week, Google officially announced that their new web indexing system “Caffeine” is live on all Google pages. What does this mean for your website and do you have to change anything on your pages?
What is Google Caffeine?
Google Caffeine is the name for the new method that Google uses to index web pages. In contrast to Google’s old method, Caffeine can index new web pages faster:
“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”
Google changed they way in which they index the web because they want to show new pages more quickly in the search results.
What is the difference between the old system and Google Caffeine?
Google’s previous system updated the search index in batches.
“Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks.
To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.”
With Google Caffeine, Google’s search index is updated continually:
“With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index.”
That means that new pages will be displayed in Google’s search results sooner if they are relevant to the search query.
What do you have to change on your web pages?
Caffeine is not a ranking algorithm update. It does not change the way Google ranks web pages. Caffeine just means that new pages will be shown much quicker on Google’s result pages.
To get your own website on Google’s first result page, analyze the web pages that currently have top 10 rankings on Google. The pages that now have a top 10 ranking on Google have done everything right to please Google’s latest ranking algorithm.
Analyze the top ranked pages and check how and where they use their keywords. Also check which web pages link to the top ranked pages and how they link to the top ranked pages.
Doing this is a lot of work if you do it manually. For that reason, we developed the Top 10 Optimizer. The Top 10 Optimizer automatically analyzes the web pages that currently have high rankings for your keywords and it compares them to your own website.
You will also get detailed instructions on how to change the content of your web pages and the links to your site so that your site will be listed in Google’s top 10 results.
This changed the game significantly for SEO Specialists like us here at MHS. We now have more information at our disposal to get better rankings without so much guessing. I’m sure though that Google is leaving out an intricate part of the equation, otherwise how could they keep charging us $10,000/yr to attend Google College.
You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
