Search Engine Optimization NEWS

From our friends at Axandra

Getting listed on Google’s first result page is great. It’s not so great when you find out that you get a lot of visitors through your high search engine rankings but only a few customers.

Search engine optimization is pointless if your website does not convert visitors into customers. You’ll actually lose a lot of money if you don’t take the time to optimize the conversion rate of your website.

Why is optimizing the conversion rate of your website important?

Suppose you sell a product for $50. If the conversion rate of your website is 1% then 1 out of 100 website visitors will buy your product. That means that you will sell 2 units if 200 people visit your website.

If you want to double your sales, you have to double the number of visitors that come to your website. That’s usually quite difficult.

If you optimize your web pages so that you have a conversion rate of 2% then you can double your sales without getting more visitors. Increasing the conversion rate of a website is usually easier than getting more customers.

What can you do to improve the conversion rate of your website?

There are several things that you can do to improve the conversion rate of your website:

1. Drive traffic to the most relevant pages on your websiteYour website visitors should come to the most relevant pages on your website. If you advertise on Google AdWords for the search term “buy blue suede shoes” then your landing page should be a page about blue suede shoes and it should be possible to buy these shoes right on the page. The same applies for visitors that you get through your regular search engine rankings.
2. Check your website statistics for your pages with a high bounce rateAnalyze your website statistics to find pages on your site that have a high bounce rate. If too many people leave your website without fulfilling the desired task then you have to improve your pages and make them more relevant to the user’s query. Also check your statistics to find “404 not found” and other errors.
3. Add a call to action on all of your landing pagesEvery landing page should contain a call to action. Chances are that a website visitor will see only a single page of your website. That’s why all pages should contain a call to action so that your website visitors know what to do.

From Blogger Adda

I have been writing a lot about keywords lately! Best way to be search engine friendly without having to fool search engine is to link your own sites with key words. Now that may sound very difficult to do, but it is not.

For example, I have been targeting the keyword Make money by blogging , so in some of my pages, posts I use the phrase “Make Money by Blogging” to link to my domain www.bloggeradda.com! This is an very rudimentary way of linking to my blog using keywords! But I am quite sure, it gives you idea about keyword linking without explaining much!

Here are few tips about keyword linking:-

1. Linking of sites, pages should be always relevant. It means if your blog is about cinema, you should not give link in your blog to embedded systems. That is in normal case. But if you write an article about using embedded system in blog about cinema or films, it may not sound relevant, though it is relevant. Avoid those kind of linking.

2. Always link to relevant sites which has more visitors, higher Google page rank. Probabability is the webmaster may find visitors coming from your blog and may find the link you have given in your blog! And he might give a link back to your blog too! Have faith in good things about fellow bloggers.

3. Never copy and paste blog posts from other blogs. Google or any other search engines are smart enough to find which is the original copy! Instead you should copy few lines and put them in a block quote, and give a link back! Once you are caught copying others post, you not only lose respect, but you may face legal action too!